Oncology Regional Marketing Director - Northeast

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Job Description
 

The Oncology Regional Marketing Director- Northeast is a foundational role in the expansion of the US Oncology marketing team for the growth and launch of our Oncology products in metastatic triple negative breast cancer (mTNBC) and hormone receptor positive metastatic breast cancer (HR+ mBC). The Regional Marketing Director will assume a key role responsible for a multitude of regional marketing-related activities aimed at preparing the US commercial organization and the external marketplace for these important launches and growth opportunities in this emerging business unit for Gilead. The individual who assumes this role will be responsible for executing all activities within the Regional Marketing Oncology team to support the ongoing launch activities.

Job Responsibilities:

• Developing regional strategies, effectively communicating those plans to ensure enterprise-wide transparency, collaboration, and alignment
• Developing and executing the regional US thought leader engagement planning for our Oncology products across indications
• Effectively translating scientific, clinical, and market research into actionable commercial activities
• Leading the development and implementation of the Regional advisory board plan across academic, regional, and community Oncology HCPs
• Establishing and maintaining relationships with key opinion leaders and Oncology medical associations
• Development and execution of the Regional Conference plan for regional Oncology meetings
• Building the strategic and operational readiness plans for the expanded Regional speakers bureaus (nomination, training, content development, and monitoring)
• Aiding in the development of Peer to Peer and Speaker Program educational content, such as slide decks and patient cases
• Coordinating the development of Regional integrated unbranded and branded tactics according to strategy and within agreed upon budgets
• Facilitating approval for marketing materials through internal review process to ensure marketing activities follow compliance with regulatory and legal requirements
• Developing and implementing processes for accurate measurement and evaluation of appropriate regional marketing related activities
• Participating in the annual brand planning process, leading development of the Regional plan and budget
• Cultivating relationships, manage, and provides direction and leadership to key agency partners to deliver on key strategic and tactical initiatives within timelines and allocated budget
• Collaborating with HCP marketing team to ensure alignment of key messages and customer insights
• reports
• Leading or serving as a key commercial member on cross-functional initiatives, often with high visibility wit