Director, B2B Data Strategy & Revenue Analytics

The Role  

At Wpromote, we need someone who can own marketing measurement all the way from click to pipeline to revenue.

This role sits at the intersection of tracking, marketing operations, CRM, and analytics. You’ll make sure campaign data is captured correctly at the source, passed cleanly through our marketing and sales systems, and tied back to pipeline and revenue in a way the business can trust. That means knowing how front-end tracking works, how GTM and site instrumentation should be set up, how marketing automation and CRM systems ingest and sync data, and how to QA the full handoff from campaign to seller to opportunity to closed revenue.

This is not a reporting-only role. We need someone who can diagnose where measurement breaks, fix the root cause, and build the operating discipline to keep it working.

Success in this role looks like:

• Marketing activity is reliably tied to pipeline and revenue
• Campaign data is structured correctly from the start and remains consistent across systems
• Sellers receive the right lead and campaign context
• Marketing automation and CRM syncs are clean, documented, and auditable
• Attribution disputes are resolved with evidence, not guesswork
• Leadership trusts the numbers because the measurement foundation is strong

    At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.   We offer:   -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more!   The anticipated annual salary for this role will range from $140,000 - $160,000 based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

  *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship   Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.   #LI-JJ #LI-Remote

You Will Be

• Own end-to-end measurement of marketing’s impact on pipeline and revenue.

• Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems.

• Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.

• Partner with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems.

• Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.