Become a part of our caring community and help us put health first
 

Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing leader with a passion for helping people achieve their best health? Do you have a deep understanding of brand architecture and a proven ability to develop campaign strategies that build a portfolio of brands? If so, you may be a fit for Humana’s Director of Portfolio Marketing.

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana makes high-quality care more affordable, accessible, and secure through a number of related entities, including Humana Insurance, CarePlus, CenterWell, Healthy Horizons and other related offerings.

To help deliver on this mission, we are seeking a Director of Portfolio Marketing to develop a strategy and delivery break-through campaigns that highlight the various ways that Humana and its family of brands are enabling more healthy days for our members. This role is ideal for a strategic marketer who deeply understands effective brand storytelling to deliver results in a fast-paced, and regulated environment.

This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team and will extensively collaborate with the following partners: Line of Business partners, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations and Marketing Data and Technology.  As a senior leader in Humana’s Portfolio, Brand and Product Marketing team, you will guide portfolio-level marketing strategy across diverse lines of business.  Your leadership will ensure Humana’s marketing strategies are cohesive, compelling, and deeply connected to the needs of our members—supporting better health outcomes and business growth.

Key Role Functions

• Lead the development of enterprise-wide marketing strategies across Medicare, Medicaid, Commercial, and specialty portfolios

• Oversee integrated campaign planning and execution, ensuring alignment with business goals, member needs, and market dynamics

• Collaborate cross-functionally with Product, Brand, Analytics, Sales, and Compliance to ensure strategies are insight-driven, compliant, and performance-focused

• Establish strategic frameworks and performance metrics to evaluate portfolio marketing effectiveness, member engagement, and ROI

• Drive innovation and optimization, identifying opportunities to improve agility, personalization, and competitive differentiation

• Mentor and lead a team of portfolio strategists, fostering a culture of strategic thinking, collaboration, and continuous improvement

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree or higher in Marketing, Business Strategy, or related field

• 10+ years of experience in strategic marketing, portfolio management, or integrated campaign leadership

• 3+ years of people leadership experience, leading cross-functional teams and enterprise-level marketing initiatives

• Familiarity with marketing analytics, segmentation, and performance measurement

• Strong understanding of healthcare markets, member engagement, and competitive positioning

• Excellent strategic thinking, communication, and leadership skills

Preferred Qualifications

• Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare Management

• Experience in Medicare, Medicaid, or Commercial health plan marketing

• Background in agile marketing planning or enterprise transformation

• Experience managing large budgets and vendor relationships

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for t