Head of Growth & Marketing - BARK Air

Head of Growth & Marketing - BARK Air

New York, NY, Remote /Full-Time 

Who Are We:

At BARK, our mission is to make all dogs happy. We’re passionate about creating exceptional products that enrich the lives of all dogs and their people. Since our launch in 2011 with BarkBox, we've delivered over 70 million toys and treats to dogs worldwide. Our insights from direct customer feedback fuel our innovation and creativity. 

In April 2024, we introduced BARK Air, the world's first airline dedicated exclusively to dogs, ensuring that "Dogs Fly First" with a white paw service.

Who We’re Looking For:
We are sniffing around for a dog & consumer-centric, entrepreneurial Head of Growth and Marketing who shares our dedication to making all dogs happy and has proven experience in delivering world-class experiences. This pivotal role involves shaping the future of BARK Air, developing marketing and growth strategies to enhance our service offerings, building awareness, reach, and scale. If you’re driven to create a better travel experience for dogs and their people, have experience building profitable businesses, please join us in making BARK Air a global leader.

Key Duties:

• Lead the development and execution of comprehensive integrated marketing plans across demand generation, product, brand, content, communications, partnerships, customer experience (CX), customer relationship management (CRM), and public relations (PR) to build a full-funnel actionable strategy.
• Scale high-impact demand generation programs focused on revenue growth, optimizing the sales funnel from lead capture to customer retention, and enhancing marketing automation to improve conversion rate (CVR), average order value (AOV), lifetime value (LTV), and velocity.
• Craft compelling integrated marketing campaigns for target segments, enhancing BARK Air’s market presence and customer acquisition.
• Oversee competitive positioning and pricing strategies to enhance market share and customer engagement.
• Utilize data-driven insights to continually refine marketing strategies, identifying opportunities for growth, acquisition, retention, and expansion across various market segments.
• Implement digital marketing, PR, partnerships, direct sales, and influencer strategies to drive brand visibility and business growth.
• Foster a culture of creativity, data-driven decision-making, and continuous improvement within the marketing team.

Experience:

• Extensive experience in leading growth and marketing for luxury brands, with demonstrated results in strategy, digital marketing, social media management, content creation, PPC, and successful email/SMS campaigns.
• Demonstrable ability to manage complex projects and budgets effectively.
• Strong analytical skills, with a knack for turning data into actionable insights.
• A history of entrepreneurial, resourceful approaches to challenges, ideally within a startup or new product launch environment.

Skills & Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• Proven track record of success in senior marketing leadership roles within the hospitality or airline industries.
• Exceptional leadership and team management skills, with a history of building and motivating high-performing teams.
• Deep passion for our mission to make all dogs and their people happy with best-in-class CX throughout their journey from discovering BARK Air to booking tickets, to travel and post-purchase.
• Innovative thinker capable of operating in a fast-paced and dynamic environment.
• Excellent interpersonal and communication skills, capable of building strong relationships across various stakeholders.
• Must be comfortable working independently in a small team setting where autonomy and self-sufficiency are crucial.
• Strong business acumen and strategic thinking, demonstrated by a history of fetching revenue growth and market expansion.

Additional Requirements:

• Must love all dogs, be ok with excessive dog hair and handy with a lint roller.
• This position may involve frequent interaction with dogs and their owners, requiring a genuine affinity and understanding for canine needs and behaviors.

What We Offer:

• A unique opportunity to be at the forefront of a pioneering venture in the pet travel industry building on the success of BARK.
• Competitive salary and benefits package, flexible working conditions, and the potential for significant career development.
• A collaborative and creative work environment where innovation, dog p