Director - Digital Marketing

Director, Digital Marketing

Company Summary

Come join one of America’s fastest growing insurance companies with a stable history of 175 years. At National Life Group (“NLG”), we offer a flexible work environment with opportunity for growth. As a mission-driven business, our promises are as important as the products we sell. We encourage our associates to live our values: Do Good. Be Good. Make Good.

Our mission extends beyond the insurance and annuities policies that we sell. Our cause is also to make the world a better place through grants from our charitable foundation, paid time for our employees to volunteer, environmentally sustainable and healthy work sites, and events that promote the work of nonprofits in our own backyard.

We invite you to explore what we have to offer and to join our cause.

Role Summary

We are looking for a people leader and digital marketer with UX/UI experience to head up our Digital Marketing team and drive forward our strategy. This role provides an exciting opportunity for you to help shape our growing Digital Marketing organization as we usher the company and our agents towards digital-focused marketing efforts.

In this role, you will be responsible for leading a team of individual contributors and helping to guide and deliver our digital marketing strategy, which includes social media, agent digital enablement, website and content governance, marketing automation and multi-channel acquisition strategies.

Essential Duties and Responsibilities

• Manages a team of individual contributors, each responsible for different digital marketing tactics/lane.
• Provide leadership to Digital Marketing team – including the development of goals, performance management, employee development, workload prioritization, strategy, and tactic refinement and ongoing reporting.
• Own and drive forward National Life’s digital marketing strategy, including social media, agent enablement, website and content governance, marketing automation and multi-channel acquisition strategies.
• Responsible for strategy, management and governance of NationalLife.com and any additional web properties.

• Evolve the web site to create a strong online presence for National Life Group that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle.
• Help shape, maintain, and execute a roadmap of web projects, deliverables, and initiatives. Develop processes and procedures to ensure projects are prioritized by impact and delivered on time.
• Manage external agencies and service providers to support SEO efforts and/or other projects, as needed.
• Oversees and champions marketing automation activities and platform management

• Drives multi-channel acquisition strategies, including search, social, paid, retargeting and e-mail marketing. Drives the lead management program and process with our distribution partners to manage prospects through various stages of the funnel.

• Collaborate across teams, including practice strategy, content strategy, channel marketing, and external agencies to ensure web plans align with strategic initiatives. Partner closely with various team teams to ensure website consistent with UX and SEO best practices and style guidelines.
• Responsible for ensuring web information architecture, navigation, customer journey is clear, compelling and consistent for desktop and mobile.
• Help evolve and present full-funnel website metrics
• Clearly understand site performance, analyze trends and business results, and use this data to develop new actions to improve results

 

Minimum Qualifications

• 12+ years of progressive experience in digital marketing. Knowledge of insurance and financial services and/or B2B2C experience a plus.

• 8 years of experience in web site strategy, including UX/UI and overall governance
  • You have worked closely with and understand information architecture, user experience, interaction design, visual design initiatives, analytics/testing and development (including mobile).

• Working knowledge of HTML and web authoring languages. Experience with Sitecore and Wordpress a plus

• 5 years of progressive people leader experience. Ability to effectively manage and influence a team while balancing own work.
• A bachelor’s degree in marketing, communications, business, technology, computer science or related field.

• Demonstration of critical thinking capabilities, exceptionally analytical and quantitative; an ability to turn data into marketing recommendations. A track record translating strategy into tangible