Sr. Manager, Brand Planning & Operations

Company Description

The Sr. Manager of Brand Planning & Operations is responsible for leading the facilitation and development of the annual brand marketing business planning process as well as the mid to long term strategic plan.  The Sr. Manager will be a critical driver in helping to increase household penetration, drive volume and expand market share of Red Bull products.  The Sr. Manager will also be responsible for the development of strategic recommendations to support the Brand Leadership team’s decision making across brand departments.

Job Description

BRAND PLANNING & OPERATIONS

Leverage synthesized market research, consumer insights, brand health metrics, company analytics, and progress reports to drive the development of the annual business plan and mid to long-term strategy

Own the definition of brand strategic recommendations as part of the brand planning process, bringing together insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables

Identify consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars

Lead Cross Functional Team meetings across Brand, Sales, Operations, and Finance to align on major business initiatives, in year pivots, and forward looking go to market strategy

Own brand standards development, documentation and enforcement across Point-of-Sale, Product Marketing, Shopper Marketing, Initiatives, Advertising and CC

BRAND ANALYTICS & REPORTING

Lead the Brand Leadership and cross-functional analytics teams in developing measurement strategies against key business initiatives to track and measure the success of programs and ensure that the brand team is on target to deliver committed results

Perform Data/Insights management by the creating and maintenance of an Executive Dashboard which includes IRI Data, Trend Reviews, T&A Reviews, Competitive Intel, etc

Deliver ad hoc analysis against tight deadlines as defined by the SVP of Brand and the Brand Leadership team

Remain current on consumer, social, industry and business insights and trends that may have an impact on Red Bull’s growth  

PROJECT MANAGEMENT

Own Annual business planning timelines across the RBNA Brand team, ensuring alignment with Regional, National, and Global stakeholders

Own accountability to the annual plans at a regional level – ensure cross functional deliverable timelines are met, ensure compliance / alignment with the national (SaMo) calendar to execute both national and regional plans in the most impactful way possible

Develop a comprehensive calendar of key meetings across regional, national, and global teams that ultimately deliver

Develop and own (including execution of) a post analysis reporting process that communicates to the full org campaign results

Identify opportunities in, and improve upon the Brand team’s critical processes, platforms, and ways of working.

Own Point-of-Sale process from Brand to ensure premium brand presence at retail

PEOPLE MANAGEMENT

Manage, coach and develop direct report

Give direct report guidance on day-today responsibilities and execution of work

Ensure accountability for direct report’s deliverables to team and cross-functional partners

Performance manage, inclusive of giving constructive feedback and written reviews as necessary

Qualifications

6+ years of experience in Consumer Packaged Goods (CPG) industry with a focus on Brand Management/Marketing

Experience in Business/Management Consulting and/or CPG products is a plus

Customer service aptitude with a highly collaborative approach and an ability to work with all levels of the organization, from Field Level to Executive Management

Track record of robust analytical and problem-solving skills

Proven ability to interpret sales data, analyze results, and provide actionable recommendations

Highly organized self-starter with the ability to multitask and nail deadlines

Explain technical information in a simple way that establishes rapport persuades others, and gains understanding

Expert in Microsoft Excel and PowerPoint

Additional Information

The base salary range for this position is $136,895 to $151,304 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on