VP, Analytics - Strategic Furniture Clients Leader

Job Description:

Role Summary/Purpose:

The VP, Analytics - Strategic Furniture Clients Leader is responsible for leading Analytics function for a large vertical Furniture client portfolio within the Home & Auto business platform.  In this capacity, the role will work closely with portfolio cross-functional senior leadership (Sales/Client Development, Finance, Marketing, Risk, Operations & Technology).  The role also serves as the primary SYF Analytics contact for our client. The individual is expected to be fully immersed in the portfolio’s strategic initiatives, provide strategic insights, decisioning support, and create advanced analytics tools for our client teams and partners. In doing so, they are expected to elevate the role of Analytics in their sphere of influence. The ideal candidate must display strong initiative and ownership, have a passion for generating insights, be familiar with contemporary analytics tools, and bring interpersonal and collaborative skills to be successful in the role.

Essential Responsibilities:

• Develop and own the analytics agenda and provide innovative leadership to evolve its strategy based upon the state of the business and potential opportunities

• Collaborate with cross functional teams to combine consumer, product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer repeat engagement

• Conduct analysis of customers, product and sales channel performance to uncover insights that inform critical decision-making to drive profitable outcomes

• Partner closely with broader marketing organization to execute integrated portfolio marketing campaigns leveraging personalization, and segmentation

• Act as a trusted strategic advisor to portfolio senior leadership team in solving complex business problems and provide actionable recommendations based upon data driven insights

• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of programs/campaigns and large-scale projects.

• Ongoing assessment and measurement of product, channel and targeting strategies

• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

• Strengthen client relationships and evangelize the value of client sharing/combining their data assets with SYF data to drive enhanced acquisition, account management and portfolio strategies to improve overall portfolio performance

• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree, or in lieu of a Bachelor's degree a, high school diploma and 10 years of experience in a marketing or customer analytics role at multi-product/multi-channel financial services organization

• A minimum of 7+ years analytics experience, ideally within financial services, retail and/or consulting experience  to include:

  • 5+ years’ experience with statistical and analysis tools, such as SAS, SQL, R, Python, Tableau, etc.

  • 3+ years’ experience working on large-scale consumer analytics projects and/or working in matrix, cross-functional environments

  • 3+ years of client facing experience

• Ability and flexibility to travel for business as required

Desired Characteristics:

• 3+ years’ leadership / managerial experience in analytics in the financial services, retail and/or consulting industries

• Prior Leadership experience including management of direct / indirect reports

• Analytics experience within financial services, retail and/or consulting experience

• Master’s degree preferred statistics/ decision sciences/ predictive analytics or another quantitative field or MBA

• Ability to travel up to 25% of the time, averaging 10-25% travel

• A strategic thinker with an ability to influence business strategies and decisions based on analytic insights; Ability to influence senior corporate decision makers

• Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus

• Experience with data visualization tools such as Birst and Tableau a