Manager, CRM

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,500 health and wellness offices across 48 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back. ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network.

Our continued growth has created an opportunity to join us as a Manager, CRM supporting our ClearChoice Dental Implants brand.

Position Overview:

We are seeking a dynamic and experienced Manager, CRM to optimize and streamline our digital marketing processes, technology, and data-driven initiatives. This role is responsible for ensuring the efficiency of campaign execution, enhancing marketing technology stack capabilities, and driving data integrity and compliance. The ideal candidate is process-driven, analytical, and experienced in managing marketing automation, operations, and cross-functional collaboration.

Responsibilities:

• Develop and manage CRM strategies that align with the overall brand and marketing strategy, orchestrating the right messages at the right time to the right audience to drive customer engagement and revenue thru our direct-to-consumer channels.

• Design and evaluate the customer journey maps, ensuring each touchpoint is properly identified, defined, and quantified in terms of its relative impact on customer acquisition, experience, and engagement.

• Manage workflows, build journey automations within Salesforce Marketing Cloud to improve campaign efficiency and scalability.

• Develop and execute a rigorous testing agenda to optimize content and channel performance, leveraging iterative testing, data analysis and continuous learning and improvement that allow for rapid test and learn capabilities and quick pivots as needed.

• Optimize CRM channel performance including email and SMS marketing to drive, appointments, and top line revenue as well as channel efficiency.

• Partner with creative, content and digital teams to streamline asset creation and campaign execution.

• Measure activities against KPIs to determine success of CRM initiatives, including standard KPI dashboards as well as ad hoc and testing results.

• Drive marketing automation in areas of email and mobile marketing programs with accountability for delivering efficiency and business results (traffic, open/click rates, conversion, revenue etc.

Minimum Education and Experience

• Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.

• 3-5+ years of progressive and broad experience in CRM lifecycle marketing including cross-channel contact strategy, customer segmentation, direct marketing campaign development and execution.

• Broad knowledge of CRM and CDP tools including marketing automation platforms and relational database (e.g., Braze, Salesforce, Segment, Snowflake, etc.). Salesforce Marketing Cloud experience required.

• Experience designing and deploying a comprehensive, cross-channel CRM program (retention-focused), utilizing a variety of messages/content, incentives, and engagement best practices to establish and enhance conversion, and CLTV over time.

• Deep customer journey/lifecycle marketing expertise including segmentation, and personalization and customer journey management at scale.

• Understanding of data privacy regulations (HIPAA, GDPR, CCPA, TCPA) and marketing compliance standards.

• Excellent project