Director, Parking Strategy

The Director of Parking Strategy is responsible for developing, optimizing, and overseeing parking strategies across Equity Residential’s portfolio. The primary goal is to maximize revenue, efficiently utilize parking assets, and enhance the overall resident and visitor experience. The Director will work closely with internal departments and external partners to ensure that parking operations align with the company's financial, operational, and sustainability goals.  The ideal candidate will bring strategic vision, a data-driven approach, and strong leadership skills to drive growth and operational excellence in parking across the company's portfolio.

Who You Are:

• Data-Savvy and Analytical: Your proficiency in data analysis, statistical modeling, and analytics tools enables you to extract meaningful insights. You translate data into actionable recommendations, driving business improvements and program success.
• Strategic Thinker: You have a big-picture mindset and the ability to identify and prioritize high-impact opportunities. You’re confident in proposing solutions and comfortable iterating to achieve the best possible outcomes.
• Decisive Leader: With a strong sense of urgency, you recognize areas requiring immediate focus and are proactive in driving initiatives forward. You excel at aligning cross-functional teams around a shared vision and ensuring successful execution.
• Innovative Problem Solver: You thrive in ambiguity and are skilled at developing intelligent, creative solutions to new challenges. You approach problems with both strategic insight and a willingness to dive into the details.
• Effective Communicator: Your exceptional communication skills, both written and verbal, enable you to convey complex information clearly and persuasively to both technical and non-technical audiences, building consensus and influencing stakeholders.
• Organized and Resilient: You can prioritize multiple initiatives and deadlines, maintaining flexibility and composure in dynamic environments. Your confidence enables you to stay on course, even when faced with uncertainty.
• Collaborative Team Player: You consistently follow through on your commitments and collaborate seamlessly with teammates across departments, ensuring that projects are completed efficiently and effectively.

What You’ll Do:

Enterprise Parking Asset Management:

• Create and maintain a comprehensive view of parking assets across the portfolio.
• Develop scalable frameworks to assess the use of third-party management services, ensuring a balance between cost, quality, and operational efficiency.

Revenue Optimization:

• Maximize revenue from residential, daily/transit, and outside monthly parking.
• Implement pricing models, technology solutions, and partnerships to enhance revenue streams.
• Collaborate with Finance, Operations and Investment teams on revenue forecasting and alignment with company financial objectives.

Capital Planning & Investments:

• Partner with the Investments team on capital planning for parking structures and technology investments.
• Ensure parking assets are optimized for both short-term and long-term use in new developments and acquisitions.
• Oversee the end to end EV charging implementation process, partnering with internal capital projects teams and/or 3rd party service providers.

Partnerships & Industry Innovation:

• Evaluate and establish partnerships with external vendors and service providers to improve parking revenue and customer experience.
• Stay current on industry trends (e.g., EV infrastructure, smart parking) and integrate these technologies to enhance operational efficiency.

Operations & Performance Monitoring:

• Collaborate with property management teams to maintain efficient, consistent, and customer-friendly parking operations.
• Track performance metrics (KPIs) on occupancy, revenue, and efficiency, utilizing data to drive ongoing improvements.

Sustainability & Customer Experience:

• Partner with the Sustainability team on reporting from use of EV charging stations and technical EV charging specifications..
• Improve the resident and visitor parking experience through user-friendly technologies such as mobile platforms, contactless payments, and flexible options.