Director, Global Brand and Creative Director

Our Vision: Empowering people with long-lasting, high-quality sportswear helps them succeed in their own lives, and makes them proud to be a part of something bigger than themselves. 

Our Mission: Our objective is to be the world's best sportswear supplier for retailers, companies, and teams. 

Our Location: 

Our Seattle Fulfillment Center (SFC) is located in the heart of the Ikea Commercial District where we have 200,000 square feet of state of the art production and inventory.   We maximize our facility with two shifts of production, five days per week.  We enjoy a culturally diverse workforce and promote team-orientated solutions to delight our customers.  This role will be hybrid, two days (or more) per week onsite and remote in commutable distance within Washington. 

Cutter & Buck is seeking a creative visionary eager to leave a lasting imprint on a global lifestyle brand. As the Global Brand & Creative Director, you will architect and activate Cutter & Buck’s worldwide communication strategy, ensuring a cohesive, elevated presence across every platform. This role combines strategic clarity with sleeves‑rolled‑up execution, building a distinctive brand story that resonates wherever consumers meet us

Your objective: Elevate Cutter & Buck into a globally admired sportswear brand through emotionally resonant storytelling and world-class creative execution desirable to women and men.

Brand Elevation

• Define and execute a global creative strategy that enhances brand desirability and emotional connection with consumers
• Own and evolve brand positioning, visual identity, style guides and communication systems to ensure global consistency.  

Communication Design

•  Build and lead a unified storytelling platform with consistent visual and authored identity across all digital, social, e-commerce, partner, and packaging touchpoints. 
• Collaborate with internal teams and external partners to deliver cohesive, world-class creative executions

Product Communication

• Lead Market-Winning Product Series launches and establish a strategic campaign cadence that keeps the brand culturally and seasonally relevant.   
• Develop and execute communication strategies that elevate Market Wining Product Series products and the brand across Cutter & Buck’s digital ecosystem, including owned, earned, and partner channels

Leadership & Collaboration

• Inspire and direct Cutter & Buck’s creative vision; oversee asset capture and guide teams towards emotionally resonant creative work.
• Ensure all creative projects are delivered on time, on‑brand, and within scope.
• Manage Marketing staff, including but not limited to, hiring, performance evaluation, professional development.
• Cultivate a high-performing creative culture across internal teams and external partners.

Qualifications

• Experience: 10+ years in brand strategy, creative direction, and integrated marketing—ideally in apparel, lifestyle, or premium consumer goods.
• Expertise: Proven success elevating brands through storytelling, visual identity, digital design, and multi‑platform campaigns.  Proven experience leading projects to successful completion.
• Skills:  

• Creative storyteller skilled in capturing digital content (video + stills) and transforming it into emotion-driven multimedia campaigns. 
• Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro).
• Experience distributing multimedia content via HubSpot and other digital platforms.
• Knowledge of HTML and CSS
• Expert at crafting written narratives that drive emotional connection and marketing impact.
• Action Driven Do-er:  Passionate, sleeves-rolled-up approach, hands-on executor who works to turn vision into reality.
• Leader: Experience guiding teams, agencies, and partners with clarity and inspiration.
• Mindset: Strategic thinker, action-oriented, growth-focused, and passionate about sustainability
• Global Perspective: Experience leading creative work across multiple markets and cultural contexts.
• Continuous Learner: Cutter & Buck Exec Reading List Completed within First 180 Days of Employment 

What Success Looks Like

• A globally consistent brand identity that emotionally resonates with women and men
• A steady cadence