General Manager

Description

The General Manager of Alabama Adventure and Splash Adventure is a key leadership role responsible for overseeing the overall operations, strategic planning, and financial performance of the park. This position requires exceptional managerial skills, industry knowledge, and a passion for delivering memorable guest experiences. The General Manager will collaborate with department heads, manage a diverse team, and ensure the park operates efficiently while maintaining the highest standards of safety and customer satisfaction.

Responsibilities:

1. Operational Management:
   
   • Provide strategic direction and oversee all aspects of the amusement park and water park operations, including rides, attractions, food and beverage outlets, retail, admissions, guest services, maintenance, and security.
   • Develop and implement standard operating procedures to enhance efficiency, productivity, and guest satisfaction.
   • Monitor daily operations, ensuring compliance with safety regulations, and promptly addressing any operational issues that may arise.
   • Maintain a strong focus on cleanliness, maintenance, and aesthetics of the park, ensuring a visually appealing and safe environment for guests.
2. Financial Performance:
   
   • Develop and execute strategies to achieve revenue goals, manage expenses, and maximize profitability.
   • Analyze financial reports and key performance indicators (KPIs) to identify trends, opportunities, and areas for improvement.
   • Control costs through effective budgeting, resource allocation, and negotiation with vendors and suppliers.
   • Implement pricing strategies, promotional campaigns, and revenue-generating initiatives to drive park attendance and increase per-capita spending.
3. Guest Experience:
   
   • Foster a culture of exceptional guest service and ensure a memorable and enjoyable experience for all visitors.
   • Regularly review guest feedback, implement strategies to address concerns and enhance guest satisfaction.
   • Monitor park cleanliness, guest flow, wait times, and queue management to optimize the guest experience.
   • Stay updated on industry trends, competition, and customer preferences to identify opportunities for innovation and improvement.
4. Team Leadership and Development:
   
   • Recruit, hire, train, and supervise a diverse team of department managers and staff members.
   • Set performance expectations, provide ongoing coaching, and conduct regular performance evaluations.
   • Foster a positive work environment, promote teamwork, and encourage professional growth and development.
   • Effectively communicate organizational goals, policies, and procedures to ensure alignment and collaboration among team members.
5. Safety and Regulatory Compliance:
   
   • Ensure compliance with all local, state/provincial, and federal regulations governing amusement park and water park operations.
   • Develop and implement comprehensive safety programs, procedures, and training to minimize risks and prevent accidents.
   • Regularly inspect facilities, rides, and attractions to ensure compliance with safety standards and implement necessary maintenance and repairs.

• Interviews will be discussed at a later date.

Requirements

• Bachelor's degree in Hospitality, Business Administration, related field, or industry experience. Advanced degree preferred.
• Proven experience in a senior management role within the amusement park, water park, or entertainment industry.
• Strong business acumen and demonstrated success in managing financial performance, budgeting, and revenue generation.
• Excellent leadership skills with the ability to inspire and motivate a diverse workforce.
• In-depth knowledge of amusement park and water park operations, including safety regulations, guest services, and facility maintenance.
• Exceptional communication, interpersonal, and problem-solving skills.
• Ability to work under pressure, manage multiple priorities, and adapt to changing circumstances.
• Proficient in using computer software for financial analysis, reporting, and scheduling.