Vice President, Content Marketing

Vice President, Content Marketing for Hearst Newspapers

Position Overview

The Vice President, Content Marketing for Hearst Newspapers is the senior executive responsible for leading Hearst’s branded content agency as a high-growth, revenue-generating business unit.  Hearst Story Studio, operates as both:

• An independent agency driving direct-to-client revenue, and

• The branded content engine supporting Hearst Newspapers and Hearst Television.

In this role, you will drive profitable growth, expand enterprise partnerships, strengthen direct sales capabilities, and scale a unified branded content model across platforms. This leader will continue to build a repeatable commercial engine while advancing innovative, performance-driven content solutions for advertisers.

Core Responsibilities

Enterprise Revenue & P&L Leadership

• Own full P&L accountability, including revenue growth, margin performance, and cost management
• Drive sustained year-over-year revenue expansion across:
  • Direct-to-client agency relationships
  • Hearst Newspapers markets
  • Hearst Television branded content partnerships
• Develop scalable packaging, pricing, and tiered product offerings
• Expand enterprise and multi-platform accounts
• Increase share of wallet across key national and regional advertisers

Direct Sales & Commercial Strategy

• Partner with Hearst Newspapers and Hearst Television sales leadership to ensure StoryStudio remains relevant as a core platform in their go-to-market strategy
• Lead and grow StoryStudio’s direct-to-client sales efforts developing execution strategies to ensure revenue commitment
• Build strategic partnerships with brands and agencies 
• Serve as executive sponsor for priority enterprise accounts

Cross-Platform Product Innovation

• Oversee development and performance of StoryStudio’s core offerings across digital and broadcast environments, including:
  • Native branded content
  • Video integrated content
  • Interactive and immersive formats
  • AI-optimized and search-forward solutions
• Anticipate shifts in advertiser demand, content discovery, and AI/search behavior
• Build scalable roadmaps that balance innovation with operational discipline
• Ensure all offerings are measurable, performance-driven, and aligned with advertiser business outcomes

Organizational Leadership

• Serve as a visible, accessible leader who inspires trust, engagement, and high standards across the business
• Empower a best-in-class leadership team with defined roles, decision rights, and ownership of outcomes
• Lead with a clear vision, strong accountability, and a results-driven culture
• Attract, and retain top talent while strengthening succession planning and bench depth
• Establish clear performance standards that drives alignment and execution
• Foster a culture of ownership, collaboration, innovation, and continuous growth

Qualifications

• 10+ years of executive experience in branded content, agency, or digital marketing 
• Proven P&L ownership with demonstrated revenue and margin growth
• Experience leading both direct sales and integrated sales partnerships
• Strong understanding of multi-platform media environments 
• Deep knowledge of advertiser needs, performance metrics, and branded content monetization strategies 

Measures of Success

• Sustainable, diversified revenue growth (direct, Newspapers, and Television)
• Expansion of enterprise and multi-platform partnerships
• Increased adoption of StoryStudio solutions across Hearst businesses
• Successful launch and monetization of innovative product offerings
• Improved profitability and operational efficiency
• Strong leadership bench and high-performing culture

About HNP

With 2,500 employees across the nation, Hearst Newspapers (HNP) rep