Sr. Casino Insights and Marketing Analysis Analyst

The Senior Analyst, Casino Insights and Marketing Analysis is responsible for driving market research programs that allows GCO to provide customer centric decisions and improve guest experience. This role will provide insights on guest behavior, preferences, and satisfaction as well as market landscape and brand perceptions via a wide array of programs such as: a robust guest satisfaction survey program, competitive tracking tool, and other on demand surveys. This role is responsible for supporting the Director, Global Insights and Analysis and for identifying opportunities for business change and enhancing guest behavior. The role will also be responsible for leading collaboration amongst the other analysts within the team, providing support and guidance on best practices and proactively sharing knowledge. The role is also the key interface with other analytics groups both within Global Casino Operations and the company more broadly. The Senior Analyst will also need to communicate information proactively and effectively with stakeholders across the organization, including presenting findings and highlighting recommendations.

Essential Functions:

• Design, develop and execute market research projects
• Lead Voice of the Player program – internal dataset, Qualtrics management, dashboard creation and presentation of results
• Lead deep dive analysis and ad hoc projects to become the customer voice– internal data set and external research projects – able to summarize and deliver key takeaways to leadership and other stakeholders 
• Build and maintain technical workflows to optimize new and existing projects
• with relevant stakeholders to ensure guest data/insights are taken into consideration
• Analyse and present results to stakeholders across organization

Qualifications:

• Education: Bachelor’s degree minimum
• Discipline/Major:  Marketing, Customer Research or related majors
• Required Years and Area of Professional Experience:  5 years market research, data analyst or cruise experience 
• Critical Professional Related Technical/Computer Skills:  Computer skills, including email & office tools
• Other Requirements: Work effectively within a diverse team, proven ability to manage a dispersed team
• Preferred Experience & Type:  Data Analyst, Senior Analyst, Research Manager
• Knowledge, Skills & Abilities: Project management tools

Decision-Making:

• Tactical:  Decisions focus on intermediate-term issues. The purpose of decisions made at this level are to help move CCL closer to reaching strategic goals. Outcomes are predictable. After a decision is made by Top Executive Leadership, the next phase is to take the needed steps to implement it.  Examples are: The amount of money required to implement, which advertising agency to promote a new service or to provide an incentive plan to employees to encourage increased revenue.

Physical Demands:  Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel:  Less than 25% with shipboard travel likely.

Work Conditions:  Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

The range for this role’s salary $60,600-$100,000.  Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits: 
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: 
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
• Paid Time Off 
  • Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with furthe