Manager, Brand Storytelling - Science and Efficacy

Company Description

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office. 

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Job Description

The Storytelling department is the owner of the brand voice. We are responsible for transforming marketing strategies and consumer insights into compelling creative concepts for all markets. We collaborate within our department and across Global Marketing, Product Development, Communications, and Digital to deliver consumer-facing content that is unique to fresh. We love telling stories as much as using skincare.

Your Impact to the role:

• Generate creative, compelling, and succinct copy in partnership with Global Marketing and Product Development to support business objectives (SEO strategy, competitive messaging, brand voice)
• Translate marketing strategies and consumer insights into compelling, creative concepts that resonate with the target consumer while remaining on brand
• Develop and oversee efficacy-driven skincare copy for both Global and China markets, creating campaign & consumer messaging strategy; packaging copy; and master copy for 360 campaigns
• Creatively translate claims and efficacy language into clear, enticing consumer-facing copy
• Actively collaborate with Digital Marketing and Social to ensure messaging strategy has high conversion and SEO across all digital channels (onsite and e-retail assets, organic social, paid ads, email, etc.)
• Partner closely with Communications to create branded content for special days that builds brand awareness and long-term brand desirability
• Oversee copy projects related to reformulations and packaging changes, working closely with Global Marketing, Product Development, Project Management, and Regulatory to meet deadlines

Your impact in your first year:

The Manager of Brand Storytelling will oversee half of our skincare campaigns and branded projects at fresh. They will oversee 3-4 major campaigns with a comprehensive understanding of the China and Global target consumer, working closely with Global Marketing and Digital. Additionally, they will create branded content for 2-3 special days that will build brand awareness and long-term brand desirability.

Qualifications

WHO YOU ARE

You have:

• 5-7 Years of copywriting experience in beauty, agency, or an in-house design department; luxury is a plus
• Bachelor’s Degree in English, Journalism, or Communications
• Understanding of China and Global market competitive landscape in terms of voice, marketing, and platform messaging (WeChat, TMall, etc.)
• 2-3 years of experience managing projects and people
• Well-developed verbal and written communication skills (grammar is second nature)
• Compelling portfolio that demonstrates high quality DTC copywriting across social & email, packaging, in-store, and e-retail
• Knowledge of Mandarin (is a plus)

You are:

• Familiar with translating regulated claims and science-heavy copy into creative concepts and campaign assets
• Experienced in working SEO/performance marketing into copy
• Comfortable working in a collaborative environment; able to easily adapt to departments’ versatile needs and take direction and feedback

You possess:

• Creative thinking and problem-solving skills to deliver copy needs keeping in mind regulatory constraints
• Deep understanding of luxury brand positioning, pop culture trends, inclusivity, and sustainability within the beauty space
• Detail oriented and able to handle deadlines in a fast-paced environment
• Proven Project Management Skills
• Strong Written and Verbal Communication Skills
• Proactively make recommendations on process improvement and new ways of working
• Ambition to learn more, with a curious mindset