Marketing Manager-The Ben Hotel, Autograph Collection

Additional Information: This hotel is owned and operated by an independent franchisee, Concord Hospitality Enterprises Company. The franchisee is a separate company and a separate employer from Marriott International, Inc.  The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment.  If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

Why us?

The Ben is stepping into a world where luxury is intentional, style has substance, and service is an art form. Overlooking the Intracoastal in the heart of West Palm Beach, The Ben attracts people who are drawn to elevated experiences, thoughtful details, and the energy that comes from doing things beautifully and boldly. This is a place for professionals who take pride in presence, crave excellence, and want to be part of a culture that is confident, refined, and unapologetically distinctive. At The Ben, you don’t just work in luxury—you help create it.

For a Marketing Manager, this role is about curating desire, amplifying moments, and positioning The Ben as both a lifestyle brand and a social cornerstone of West Palm Beach.

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites

• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO

• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing

• Conduct and track on-going email marketing campaigns for a variety of hotel business units

• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions

• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises

• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel

• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed

• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.

• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions

• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs

• Develop and implement companywide Public Relations initiatives and programs.

• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner

• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions

• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs

• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral

• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals

• Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with prop