Marketing Automation Business Partner

SUMMARY

We are seeking a motivated and detail-oriented Marketing Automation Manager to join our Marketing Engine team. The ideal candidate will be a self-starter with strong project management skills, a keen eye for quality control, and excellent communication abilities.

POSITION RESPONSIBILITIES

Campaign Execution & Optimization:

• Serve as the automation partner for Digital Marketing Specialist, Marketing Engine deploying all automation campaigns across Zoetis US. Included but not limited to: email creation and deployment, A/B testing, Email Studio, Mobile Studio, Automation Studio and Journey Builder.
• Collaborating with Digital Marketing Managers to increase the use of audience segmentation, message personalization and A/B testing
• Responsible for reporting Salesforce marketing cloud metrics and KPIs in presentations and drafting insights for optimization.
• Leverage automation features to streamline campaign workflows and improve efficiency
• Ability automate lead routing for sales call tools including the use of internal tools; seeking support from additional technical experts were needed
• Strong project management skills with ability to manage multiple projects simultaneously and meet deadlines without compromising quality.

Cross Functional Collaboration:

• Proactively share Salesforce Marketing Cloud capabilities and best practices supporting the creation of personalized content and journey building B2B2C.
• Ability to work across teams with a high degree of accountability; strong attention to detail
• Competent in understanding and articulating the nuances of the marketing automation stack with a hunger to bring new ideas forward
• A self starter with a can do attitude known for rolling up their sleeves to get things done, find efficiences , demonstrate a “We Are One Zoetis” team player mentality
• Abiltiy to work in an agile and fast paced environment across a complex organization

ORGANIZATIONAL RELATIONSHIPS

• Marketing
• Inside and Digital Sales
• Sales
• Technical
• IT
• Business Analytics

EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Salesforce Marketing Cloud Specialist certification is required.
• Minimum of 5-8 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud.
• Experience working in audience builder and azure, preferred
• Experience creating omni-channel automation campaigns including journey building.
• Experience working in a highly regulated field, preferred

TECHNICAL SKILLS REQUIREMENTS

• Familiarity with Marketing Automation tools and techniques including but not limited to lead generation and scoring, campaign and content development and campaign performance analytics
• 3+ years Experience with Salesforce Marketing Cloud; Additional Certifications preferred
• Experience in Adobe Creative Suite, Preferred
• Experience with analytics tools like Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau

PHYSICAL SKILLS REQURIEMENTS

• Office based role (hybrid)
• Parsippany Preferred

 

The US base salary range for this full-time position is $103,000 - $148,000. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

 

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

 

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

 

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague