Sr Marketing Associate - Brand (Barbie)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The fashion doll who started it all, Barbie, is a world-wide phenomenon and a leading global franchise. The Barbie Global Brand Marketing team sets the global brand strategy and develops marketing plans for regional teams to execute in market. We are seeking a Senior Marketing Associate dedicated to supporting Barbie’s parent engagement and social impact initiatives.

Job Description

The Opportunity: 

This role supports the Manager, Global Brand Marketing, with a focus on developing and executing marketing strategies and launch plans that engage shoppers, foster meaningful connections with parents, and advance Barbie’s social impact mission.

What Your Impact Will Be: 

Campaign Development & Execution

• Partner with the Manager, Parent & Social Impact Initiatives, to build global marketing plans aligned with Barbie’s brand purpose and key social impact pillars.
• Develop compelling marketing decks and communications to inspire and inform cross-functional partners and regional marketing teams.
• Conduct ongoing analysis of initiative performance, providing insights to refine strategies for maximum parent engagement and measurable social outcomes.
• Contribute to the creation of marketing strategies and tactics grounded in consumer insights, parent needs, and societal trends.
• Stay informed about industry best practices, social responsibility trends, and competitor programs to identify new opportunities for Barbie to lead in positive change.

Cross-Functional Collaboration

• Collaborate closely with global product development, corporate social responsibility, PR, regional marketing, and other stakeholders to ensure seamless execution of parent- and impact-focused campaigns.
• Partner with the global product marketing team to assess the brand and social ROI of programs, building recap reports with measurable outcomes.
• Act as a liaison between the brand marketing team and other departments to align objectives, share insights, and maintain consistent communication.
• Cultivate strong relationships with internal and external partners to drive collaboration and ensure a unified approach to advancing Barbie’s brand purpose and engaging with parents/shoppers.

Project Management

• Support the end-to-end project management of parent engagement and social impact campaigns, from concept development to execution and impact measurement.
• Maintain operational excellence through clear communication of current and upcoming global marketing needs to cross-functional and regional teams.
• Align with partners to track project timelines, ensuring all deliverables are met on schedule and within budget.
• Distribute campaign materials, collect feedback from stakeholders, and consolidate responses for actionable improvements.

Qualifications

What We’re Looking For: 

• Bachelor's degree in Marketing/Business/Communications or related preferred
• Minimum of 3 years Marketing experience
• Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
• Must be comfortable presenting to large audiences 
• Demonstrated leadership, project management and strategic thinking skills
• Ability to handle a high volume of work while maintaining accuracy and attention to detail
• Strong time management, planning and project execution skills
• Computer proficiency: MS Excel, Word, Outlook, PowerPoint
• Studio/entertainment industry experience preferred
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $90,000 and $111,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.