Director Marketing, Strategy & Field Services

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

WORKING AT ABBOTT: 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self 
and live a full life. You’ll also have access to: 
• Career development with an international company where you can grow the career you dream of 
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO 
• An excellent retirement savings plan with high employer contribution 
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree 
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune 
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists 

THE OPPORTUNITY: 
In Abbott’s Heart Failure (HF) business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives. 

The Director Marketing, Strategy & Field Services reports directly into the Divisional Vice President Commercial Heart Failure Americas and is part of the Heart Failure Americas Commercial Leadership team. 
The leader is responsible for setting the Division strategic direction and tactical implementation of activities, including development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. It will be a focal point for the Heart Failure Division regarding product and market knowledge, planning/execution, and achievement of business objectives. The individual is responsible for the product from identification of customer and market needs/wants, to concept 
and product development, product launch with a key emphasizes on Market Development and driving access to therapy. 
 

The leader will also be responsible of the strategic direction of the field implementation services and integration of Abbott CardioMEMS (CMEMS) products into the clinical setting. 
 

Reporting to this role will be a team of Group Product Managers and the National Director,  Field Implementation Services with a groups of Advanced Clinical Expert (ACE) team members.

What You’ll Work On

Marketing

• The Director is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
• This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
• Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle,& provides similar leadership to product development team identifies new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets supports the commercial organizations in achieving Plan objectives, provides direction and input to all in-house groups that affect the successful achievement of business objectives.
• Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.
• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product. Ability to develop strategic vision into a tactical plan, involving other departments like Professional Education, Sales Training, Commercial Excellence, etc. This include