Director, Global Influencer Strategy

Company Description

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Our Global Marketing team takes a consumer-centric, data-driven approach to leading end-to-end brand marketing efforts, from ideation to execution. We work hand-in-hand with our markets and internal teams to create breakthrough product and compelling campaigns, driven by the belief that true collaboration yields the best results. As brand stewards, our team brings sky’s the limit thinking to our projects, ensuring we showcase the uniqueness of our brand while delivering multi-sensorial experiences to our consumers.

Job Description

Job Responsibilities:

• Develop and define the influencer brand strategy and how it fits within the integrated communication brand plans (content generation, paid partnership, events, seeding, relationship building, etc.)
• Develop influencer content strategy and manage the external influencer content program, overseeing workflow, briefing, and asset delivery
• Develop influencer global guidelines, frameworks, and strategies that regional teams can bring to life across key global markets in a consistent, impactful, and cohesive manner
• Lead the influencer content strategy - innovative, informative, and engaging content for brand, product, and lifestyle campaigns
• Use insights to iterate, optimize and scale campaigns. Build systems that make influencer performance measurable and repeatable
• Distribute insights and learnings regularly with internal teams via monthly reporting
• Collaborate with creative teams and marketing teams on 360-marketing campaigns to ensure influencer strategy is aligned with global campaigns and launches
• Identify and streamline synergies within Consumer Marketing and amplify brand awareness, brand desirability, customer acquisition and engagement

Your impact in your first year:

• Play a pivotal role in taking fresh to the next level as the brand expands its territory and authority across all platforms and markets by achieving KPI’s and ROI with each influencer activation
• Assist in leading the roll out a new brand platform, ensuring consistent execution

Qualifications

WHO YOU ARE

You have:

• 8-12+ years of experience in influencer marketing; beauty experience preferred.
• Deep understanding of all social platforms from functionality to advertising products
• Strong analytical skills to evaluate content effectiveness and program performance
• Solid network of influencer talent, agents, publicists, celebrities, and other industry-related gatekeepers
• Excellent project management skills, including the ability to align internal and external partners swiftly
• Strong creative judgment and the ability to recognize engaging, on-brand content and influencers that align to our brand platform
• Proficient in influencer and social media metrics and monitoring tools (e.g., Tribe)
• Technical skills in Excel, PowerPoint

You are:

• Consumer Centric: Build relationships with Consumers through heartfelt generosity
• Collaborative: Communicate and dream with others
• Growth Minded: Seek opportunities that offer the chance to be a curious creator
• A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
• Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day
• Light to moderate lifting may be required
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard

Additional Information

WHAT WE OFFER YOU

Fresh