Product Manager, Traffic Strategy, Pangle
TikTokAbout the role
Team Intro
TikTok Pangle is TikTok's exclusive Ad Network, currently available in nearly 50 markets. TikTok Pangle empowers advertisers to extend their reach beyond TikTok by accessing top local publishers through trusted, intelligent and performance-driven advertising solutions.TikTok Pangle has established an industry-leading Ad Network in 20+ emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America.
Responsibilities
1. Own and drive Pangle traffic product initiatives.
2. Improve monetization efficiency across the ad network from a platform perspective; optimize advertiser campaign workflows and the overall commercial ecosystem.
3. Design customer-facing products and strategies from the advertiser's point of view to improve campaign ROI.
4. Guide the team and coordinate effectively with cross-functional stakeholders to deliver expected outcomes and drive sustainable business growth.
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