US Brand Lead, Oncology (Director II)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

This position serves as the US Brand Lead/Marketing Director II in Oncology to optimize on-market and future launch indications.  Lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. Spearhead all marketing initiatives from strategic development, with global and new product planning (upstream marketing) to full go-to-market strategy development including appropriate approval process for current and future indications. 

The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients, winning as a team and a desire to accelerate career advancement upon success in the role. 

This Headquarters position will report directly to the Head of Marketing, Franchise A .  This role will engage with appropriate cross functional areas of the Integrated Brand Team (IBT), Asset Strategy Team (AST), in addition to the alliance governing bodies (i.e, J-IBT), with increased focus on engaging with the Commercial Triad, Market Access and MABI teams. This person will also have the Director, Marketing – FL and Director, Marketing –  DLBCL report to them.  

Responsibilities: 

• Responsible for developing the overall brand strategy, leading the marketing team, and overseeing budget a