Director, Content Strategy and Thought Leadership

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. 

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. 

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. 

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

As Director, Content Strategy and Thought Leadership, you will lead BetterUp’s content marketing strategy across demand generation, thought leadership, and brand awareness. You’ll be responsible for building and executing a cohesive content strategy that fuels demand, deepens engagement with our ICP (VP+ executives at enterprise and strategic global accounts), and reinforces our credibility as the leader in human transformation. This role is key to defining how we tell our story and position BetterUp in the marketplace. You’ll drive impactful content creation, collaborating with cross-functional teams to develop narratives that inspire, educate, and engage, from executive thought leadership to social media storytelling.

As a strategic leader, you’ll manage a growing content team, ensuring that all content—whether it’s website copy, social media posts, long-form thought leadership pieces, or email campaigns—aligns with our overarching brand narrative, thought leadership position, and business goals. Reporting to the VP Brand, you’ll work closely with Product, BetterUp Labs, and Marketing to define the future of BetterUp’s content strategy, with a special focus on executive visibility and market leadership. This is a highly impactful role that combines strategy with hands-on execution and will have a direct influence on our business outcomes.  

What you’ll do:

• Content Strategy and Leadership 

  • Lead the development and execution of BetterUp’s content strategy, driving brand awareness, demand generation, and thought leadership balancing the quality and accuracy of our research while capturing the right tone and voice. 

  • Collaborate closely with cross-functional teams including Brand, Product Marketing, and Revenue Marketing to craft and deliver high-impact content across multiple channels. You will work with BetterUp Labs (research team) to build storylines, sharpen messages, and turn quantitative analysis into crisp, digestible writing.

  • Develop content strategy tailored to executive decision-makers, including CEOs, to solidify BetterUp’s position as a category leader. 

  • Own the content narrative, ensuring alignment with our business objectives and market positioning while remaining flexible to market demands. 

• Brand Voice, Content Creation, & Thought Leadership 

  • Conceptualize, develop, and manage key content initiatives and integrated campaigns that align with our core brand narrative.

  • Oversee content production, ensuring it delivers clear, compelling messaging and resonates with our ICP, from website copy to thought leadership articles and social media posts.

  • Partner closely with the VP of Brand and the VP of Creative to ensure all content consistently reflects BetterUp’s brand voice, tone, and messaging guidelines. Act as a key player in continuously evolving and refining these guidelines to stay aligned with brand evolution and market needs.

  • Collaborate with the VP of Brand and Brand Creative teams to define, develop, and maintain BetterUp’s brand tone of voice, ensuring it resonates across all content and marketing channels.

  • Serve as the lead editor for all marketing content to ensure we uphold our brand standards for quality, clarity, tone, style and accuracy.

  • Manage content distribution across owned channels—website, email, social media, and events—ensuring consistency and maximum impact. 

  • Balance a robust and fast-paced content pipeline, effectively prioritizing high-impact initiatives while setting clear expectations with stakeholders to ensure alignment and execution at the highest level.

  • Develop and manage the ed