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Global Marketing Data Analyst Power Tools Outdoor & Garden
Bosch GroupHungaryfull_timeVerifiedPosted 18 Feb 2025
About the role
<h3>Company Description</h3><p>Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.</p><p>Welcome to Bosch.</p><p>Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources.</p><h3>Job Description</h3><p>If you have a <strong>passion for data and background</strong> in marketing analytics, we would like to hear from you!</p><ul><li>Facilitate data driven decision making by providing actionable insights based on analysis of marketing data from multiple sources, including digital platforms, CRM systems, GfK panel data, and other third-party tools.</li><li>Analyse data to understand customer behaviour & preferences along user touchpoints, to identify marketing opportunities, and to measure the impact of marketing initiatives.</li><li>Systematically gather competitor intelligence and provide recommendations.</li><li>Tracking and evaluation of market share developments and deriving concrete measures from it.</li><li>Develop and maintain dashboards for monitoring marketing KPIs, campaign performance, and consumer trends.</li><li>Present findings to non-technical stakeholders through reports and visualizations</li><li>Collaborate with marketing teams responsible for offline and online touchpoints as well as sales to align data insights with business goals.</li><li>Proven track record of using data to drive marketing success.</li><li>Partner with IT department to enhance data infrastructure and reporting capabilities.</li></ul><h3>Qualifications</h3><ul><li><strong>Background:</strong> Completed university studies in business, economics, marketing, data science or a related field.</li><li><strong>Experience:</strong> At least 2-3 years working<u> </u>experience, preferably in the fields of marketing analytics, campaign analysis or ROI tracking.</li><li><strong>Personality: </strong>Strong analytical and problem-solving mindset. Excellent communication skills to present data findings to diverse audiences.</li><li><strong>Working practice:</strong> Project management skills. Hands-on experience working with standard analytics tools, data visualization<u> </u>tools such a PowerBI. Knowledge of Google analytics. </li><li><strong>Languages:</strong> Fluent in business English.</li></ul><h3>Additional Information</h3><p><strong>Get to know our #LikeABosch benefits.</strong></p><p>We would like to help you <strong>GROW</strong>, so we offer you:</p><ul><li><strong>Financial security & recognition: </strong>We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.</li></ul><p> </p><ul><li><strong>Trainings and professional development:</strong> We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.</li></ul><p> </p><ul><li><strong>Career development</strong>: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.</li></ul><p> </p><p><strong>We would like you to ENJOY</strong> the benefits of balancing your life and your work, so we pay attention to:</p><ul><li><strong>Your work life-balance: </strong>You can work from our activity based <strong>offices</strong> designed for creativity and efficiency <strong>or from home</strong> while enjoying <strong>flexible working hours</strong>. We offer childcare possibilities and <strong>sabbatical</strong> option.</li></ul><p> </p><ul><li><strong>Your health and well-being: </strong>We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing<strong> onsite medical center </strong>and organized <strong>regular health checkups.</strong></li></ul><p> </p><ul><li>We also offer you<strong> several perks and benefits: </strong>You can use your annual <strong>cafeteria</strong> allowance flexibly for <strong>family support</strong> (e.g. tax-free kindergarten and nursery allowances), <strong>health care</strong>, <strong>mobility</strong> (car sharing services) and <strong>recreation</strong>. You can enjoy our <strong>onsite canteen, we</strong> support when you work from home and if you live far, we
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