Director, S&P

ABOUT CROUD

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY here!

ROLE OVERVIEW

This role within the Strategy & Planning team is to provoke action into tangible solutions that act as the connective tissue to drive success for our clients & Croud. This role will be responsible for growing our client’s business by creating strategies that connect insights to media activation to measurement, expanding the agency's playbook to deliver media plans that deliver measurable results.

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients, and our communities.

RESPONSIBILITIES

• While there is no such thing as a typical day success in this role will rely on several skill sets

1. Complex Problem Solving: Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)

2. Data-Driven Brand Building: Understand client’s business needs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based media planning.

3. Deployment of Vision & Partnerships: Define a digital program's strategic vision, and cary that vision through real tactics across media channels

4. Innovation: Facilitating effective brainstorming an ideation sessions to spur growth, turning ideas into actionable programs and/or products.

5. Collaboration: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.

6. New Business: Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients

Examples will include:

• Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together

• Lead cross-channel media planning across 5-6 priority initiatives throughout the year, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data. Work closely with teams across Croud to ensure strategy is deployed holistically across plans.

• Creating compelling narratives that are able to engage and persuade various audiences.

• Oversee audience, market, and competitor intelligence projects, ensuring that work is insightful and actionable

• Oversee measurement and testing strategy across channels, continuously optimizing investment decisions by translating performance data into clear actions regarding what to scale, shift, or stop across channels and campaigns.

• Drive integration across paid media, SEO, content, and AI-led discovery to ensure clients capture demand across all relevant search and discovery touchpoints.

• Oversee team’s planning process and assist in growth of junior team members through measurable performance plans and close collaboration.

This role would sit within our US Management team and feed into teams internationally. We want you to be a part of the Croud leadership team and community, contributing to our proposition and driving the bus