Chief Marketing Officer (CMO)

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedI

Job Description

Are you ready to drive global marketing strategy and accelerate growth for a leading B2B company? We're looking for a visionary leader to join our team as Chief Marketing Officer (CMO), reporting directly to the Chief Revenue Officer.

As CMO, you'll play a crucial role in our mission to become the premier "B2B Growth Accelerator" in the industry. Your strategic vision and leadership will be key to achieving our ambitious goal of doubling the size of our business in just five years.

What you'll do:

• Create and execute a comprehensive global marketing strategy that drives double-digit organic revenue growth
• Oversee marketing activities across multiple B2B business units, ensuring synergy and alignment
• Collaborate with the wider Informa Marketing community to deliver market-leading marketing and brand initiatives, in line with overall Informa strategies
• Develop and implement strategies for brand, product, and demand marketing that clearly communicate our value proposition
• Enhance our market presence through corporate communications, thought leadership, and strategic partnerships
• Drive demand generation to create qualified sales opportunities aligned with our revenue goals
• Optimize our marketing technology stack and implement data-driven strategies, aligned to the Informa vision overall
• Manage budgets efficiently and report on marketing ROI and key performance indicators
• Shape broader business and product strategies through your marketing expertise

Your impact:

• Position our company as a clear leader in the B2B space, committed to delivering exceptional customer outcomes
• Build and nurture relationships with key stakeholders, including clients, investors, and industry influencers
• Represent the company at industry events and contribute thought leadership, establishing yourself as a voice in the market
• Transform and scale our marketing function as the company evolves
• Act as a key ambassador for Informa TechTarget, elevating the company's unique services through speaking engagements at conferences and showcasing online, while directly cultivating and nurturing C-Level relationships within key accounts.

Qualifications

• Proven track record of delivering results in complex global environments
• Experience in managing and leading large, multi-discipline teams
• Expertise in modern, data-driven marketing techniques, particularly in the digital space
• Strong change management skills
• Strategic thinking and ability to align marketing efforts with business objectives
• Excellent communication and interpersonal skills
• Salary range for this role is $260,000 - $300,000 + bonus + equity 

We're looking for someone who can hit the ground running, but we also value potential. If you don't tick every box but are excit