Jobs and Careers
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Product Marketing Manager
AventonUnited Statesfull_timeVerifiedPosted 5 Jun 2026
About the role
About Aventon
Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services.
We don’t just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon
Position Summary
As a Product Marketing Manager at Aventon, you’re the product marketing expert at the core of the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand.
What You’ll Do:
Who You Are:
Key Responsibilities:
Product Positioning & Messaging
- Develop and maintain product positioning, messaging, and copy for each model.
- Collaborate with U.S. and international teams to ensure alignment and localization across markets.
- Define launch strategies, including target audience, messaging, objectives, and KPIs.
- Align product marketing plans with brand, product, and sales calendars.
- Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
- Ensure all deliverables support a successful and timely launch.
- Create sales tools including presentations, one-pagers, POP materials, and training content.
- Support dealer and B2B partner education and engagement.
- Develop and review product-related copy across marketing channels.
- Ensure accuracy and consistency across all consumer-facing materials.
- Monitor product performance metrics (sell-through, conversion, traffic).
- Conduct post-launch analysis to identify opportunities for improvement.
- Work closely with product, sales, customer service, and marketing teams to ensure alignment.
- Support production timelines, including sample tracking and launch readiness.
- Support and participate in product launches, trade shows, events, and on-site photo/video shoots.
- Lead or assist with product demonstrations across digital and in-person channels.
- Provide insights to Product Management for future enhancements, updates, and new product development.
Product Launch & Lifecycle Management
Go-to-Market (GTM) Execution
Sales & Dealer Enablement
Content & Creative Support
Performance Tracking & Optimization
Cross-Functional Collaboration
Events, Demos & Shoots
Continuous Improvement & Product Feedback
Qualifications:
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