Senior Product Marketing Manager

Why Socure?

At Socure, we’re on a mission—to verify 100% of good identities in real time and eliminate identity fraud from the internet.

Using predictive analytics and advanced machine learning trained on billions of signals to power RiskOS™, Socure has created the most accurate identity verification and fraud prevention platform in the world. Trusted by thousands of leading organizations—from top banks and fintechs to government agencies—we solve real, high-impact problems at scale. Come join us!

We’re expanding our Product Marketing team with a strategic, collaborative Senior Product Marketing Manager who will serve as the dedicated PMM for one or more of Socure’s commercial segments.

Vertical PMMs are the connective tissue between Socure’s product innovation and the real needs of the market. You will shape how customers perceive Socure, drive clarity and confidence across our commercial teams, and ensure that every interaction—from the first pitch to long-term customer growth—reflects the unique value Socure brings to each industry we serve.

In this role, you will partner closely with Sales, Solutions Consulting, Customer Success, and the broader GTM organization to drive vertical-specific strategy and execution. You’ll develop and refine messaging frameworks, uncover and articulate industry-specific pain points, and build competitive intelligence that empowers our teams to win. You’ll create high-impact collateral (from pitch narratives to thought leadership content) that enables consistent, compelling storytelling across every stage of the customer journey.

As the expert on your industries, you will influence product roadmaps, equip field teams with actionable insights, and ensure Socure’s solutions resonate deeply with the challenges and opportunities unique to each market. While experience in a specific vertical is not required, the ability to understand industry pain points, adapt messaging, and serve as a thought leader in the field is essential.

What You’ll Do

Vertical Strategy & Positioning

• Develop tailored value propositions, messaging frameworks, and solution narratives for your assigned vertical(s)

• Craft compelling messaging that highlights Socure’s differentiated technology and tangible business impact.
  

Technical Storytelling for Commercial Teams

• Create and maintain enablement materials including pitch decks, one-pagers, solution briefs, competitive battlecards, email sequences, talk tracks, and customer-facing assets.

• Analyze and document technical nuances, workflows, and architectures to clearly articulate the "how" behind product functionality.
  

Competitive Intelligence

• Conduct ongoing market research to understand industry trends, fraud patterns, and competitive dynamics.

• Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points.

• Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market.
  

Cross-Team Collaboration

• Partner with product-aligned PMMs to ensure vertical narratives reflect product capabilities, roadmaps, and differentiation.

• Work closely with product managers to understand new features and technical use cases to inform go-to-market strategies.

• Provide market-driven feedback to influence product development and ensure customer needs are addressed.
  

Thought Leadership

• Write and publish technical whitepapers, blogs, and case studies showcasing Socure’s innovation and leadership.

• Represent Socure in technical discussions with customers, partners, and at industry events.
  

Leverage AI to Scale Impact

• Use AI tools to accelerate the quality, accuracy, and production of technical marketing materials and insights.

What You Bring

• 5+ years in product marketing, solutions engineering, product management, or a related role supporting B2B enterprise or SaaS go-to-market efforts.

• Ability to translate complex technical concepts (APIs, machine learning, digital identity, fraud models) into clear, compelling messaging.

• Experience collaborating with Sales, Customer Success, and cross-functional GTM teams.

• Strong storytelling, writing, and presentation skills across both business and technical audiences.

• Analytical mindset with experience conducting industry research and competitive positioning.

• Proven success pr