Vice President of Ad Sales and Strategy

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families—and those friends who are practically family.

Life360 has more than 500 remote-first employees and is growing! For more information, please visit life360.com. Life360 is a Remote First company, meaning a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely within the US.

About the Job

At Life360, we are poised for significant growth and are establishing a new advertising revenue channel that aligns with our core mission of bettering everyday family life. As the Vice President of Advertising Sales, you will play a pivotal role in this venture, guiding our entry into the advertising market and positioning us as a serious player in the industry. You will be joining us at a critical time where your contributions will have an immediate impact on our growth trajectory and long-term market positioning.

Reporting directly to the GM of Growth, you will spearhead our foray into the advertising market, driving a market entry that captures immediate market share and sets the stage for sustained growth. Early key initiatives will include enhancing our advertising capabilities to attract premium family-oriented advertisers and helping to establish collaborative relationships with top-tier brands and associated agencies.

This role presents a unique challenge for an entrepreneurial leader with a proven track record in revenue generation to build a significant business from the ground up. Utilizing our unique insights into family dynamics, you will develop and market advertising solutions that are impactful and resonate deeply with our user base.

Your leadership will be crucial in establishing a team capable of innovating in advertising monetization, specifically in the mobile and programmatic advertising sectors, where our strong brand and consumer insights offer a competitive edge. This role involves more than leading a business unit; it's about leveraging advertising to meaningfully enrich the lives of families around the world, integrating thoughtful and relevant advertising with our established services.

What You’ll Do

• Develop and market robust advertising capabilities that align with Life360's mission and business objectives.
• Oversee all aspects of the ad sales function, including strategy realization, organizational design, sales, operations, and forecasting.
• Lead all ad sales initiatives; build and maintain strong, enduring relationships with key vendors and stakeholders, including those across the RTB ad stack, operational vendors, advertising holding companies, and brands.
• Work closely with internal teams such as Marketing, Finance, Product, and Engineering to align department strategies and initiatives while cultivating visibility and support across the company.
• Build and lead the ad sales team, ensuring team members have the resources and support needed to meet and exceed business goals.
• Develop and implement rigorous performance standards and KPIs to monitor and communicate the performance of the business while optimizing resource allocation.
• Stay informed about industry trends and market dynamics to identify new opportunities for innovation and growth in advertising sales and partnerships. Share insights across Life360 to align and propel our collective entry into new domains.
• Represent Life360 at industry events, conferences, and client meetings, showcasing our leadership and promoting our unique offerings.

What We’re Looking For

• Minimum of 15 years in advertising sales leadership, with a proven ability to build and scale successful advertising and partnerships organizations. At least 5 years at the executive level.
• Experience in successfully launching and scaling advertising divisions from inception to significant market presence.
• Demonstrated leadership in media and advertising sales, with a strong record of exceeding sales targets through innovative approaches and team leadership.
• Up-to-date with the latest trends and technologies in the advertising industry, particularly those affecting sales strategies and marketer expectati