Brand Experience Manager

Description

Discover the Westmark Difference!!

Are you looking for a career? Do you want to be valued as an individual on a team? Do you want to learn, grow, and make a difference in your community? Westmark offers outstanding stability, a variety of career opportunities and exceptional work/life balance.

· 60% of our employees have been part of the Westmark family for 5+ years.

· 71% of our employees who have been part of the Westmark family for one year or more have received at least one promotion.

· 85% of our managers were promoted from within the company.

· Westmark has been in business since 1954 and has recently grown to over $1.6 billion in assets, 15 branches, and over 80,000 members!

We also have some of the most impressive benefits in the industry:

· Paid Time Off (3 to 5 weeks per year, depending on tenure) PLUS 11 paid holidays.

· Excellent health insurance options for employees and family with shared premiums

· 401k with 75% company match and 2% profit sharing contribution

· Tuition Reimbursement and Scholarships

· Employee Assistance Program (Free counseling and legal services)

Position Summary

The Brand Experience Manager leads the strategy, development, execution, and optimization of Westmark Credit Union's brand experience across every member touchpoint. This position ensures a consistent, innovative, and engaging brand presence through digital and traditional marketing, advertising, creative design, campaign management, website experience, analytics, and strategic partnerships.

This leader oversees the Marketing Designer and Marketing Specialist while partnering closely with internal departments, agency partners, and third-party vendors to deliver integrated marketing campaigns that strengthen brand awareness, deepen member relationships, drive business growth, and support Westmark's strategic initiatives.

The Brand Experience Manager serves as the steward of Westmark's visual identity and member experience, ensuring every interaction reflects the organization's mission, values, and brand standards.

Travel Requirements: Ability and willingness to travel for various marketing events within Western & Southern Idaho

Key Responsibilities

Brand Strategy & Experience

• Lead the ongoing evolution and execution of Westmark's brand strategy across all member touchpoints.
• Ensure consistent application of brand standards, messaging, visual identity, and user experience across all channels.
• Serve as the organization's brand steward, maintaining brand integrity while encouraging creativity and innovation.
• Evaluate emerging marketing trends and recommend strategies that enhance the member experience.

Marketing Campaign Strategy

• Develop and oversee integrated marketing campaigns supporting organizational growth, product launches, branch initiatives, lending, deposits, digital banking adoption, and strategic priorities.
• Collaborate with leadership and department leaders to identify marketing opportunities that support business objectives.
• Ensure campaigns are delivered on time, on budget, and achieve measurable results.
• Manage campaign calendars, priorities, and cross-functional execution.

Advertising & Media Strategy

• Develop Westmark's advertising strategy across traditional and digital channels.
• Oversee media planning, placement, budgeting, and campaign optimization.
• Evaluate marketing channel effectiveness and recommend adjustments based on performance data.
• Ensure advertising aligns with brand standards, compliance requirements, and strategic objectives.

Digital Experience & Website

• Provide strategic oversight for Westmark's website and digital experience.
• Lead continuous improvements to website functionality, content, navigation, SEO, accessibility, and member experience.
• Partner with Digital Banking and Information Technology to improve Online Banking, Mobile Banking, and digital service adoption.
• Oversee website governance and digital content strategy.

Creative Services

• Direct creative development for advertising, campaigns, print materials, digital assets, video, photography, email marketing, and promotional materials.
• Oversee creative priorities and workload for the Marketing Designer.
• Ensure all creative assets align with brand standards and campaign objectives.
• Lead creative brainstorming sessions that produce innovative member-focused marketing solutions.

Agency & Vendor Partnershi