Senior Manager, Global Brand Marketing

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, WWE 2K, XCOM and more.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need: 

2K is looking for a Senior Manager, Global Brand Marketing to join its Core Games Team working with the Gearbox portfolio of projects, including the Borderlands and Tiny Tina’s franchises. Reporting to the Director, Global Brand Marketing, the Senior Manager will support the global franchise vision, contributing to the development, and prioritizing the execution of, insights-driven marketing strategies and plans that drive acquisition, engagement, and monetization opportunities for traditional and live-service AAA projects.

The ideal candidate will have experience executing blockbuster entertainment strategies and have experience managing and playing service-oriented products in gaming. From a place of both art and science the Senior Manager must enjoy working collaboratively to create innovative marketing programs with global cross-functional publishing teams, product development studios, and agencies, both internally and externally based on key consumer insights (product needs and wants) and established KPIs for the businesses.

What You’ll Do:

Global Marketing and Product Strategy:

• Partner with Player Insights to represent the voice of the player to Product and Commercial partners within the business unit, identifying global audience needs and opportunities that will contribute to the player experience, and how we bring current and future products to market. 
• Partner with and consult product development teams to ensure products meet relevant positioning and RTB’s, are feature competitive and relevant.
• In collaboration with the Director, Global Marketing Strategy, along with regional and cross functional teams, support the development of the marketing strategy, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.
• Contribute to the development of multi-year franchise roadmaps that are player focused, meaning maximizing long-term acquisition, engagement, and retention, and ultimately enabling customers to become fans for life.
• Support live service marketing and player engagement strategies with contribution to defining product roadmaps and marketing opportunities.
• Partner and consult with Commercial teams on building and executing a catalog strategy in order to deliver annual revenue targets for the business unit

Campaign Management & Optimization:

• Be player and channel first focused to help build product marketing and content plans that deliver the right message, at the right time and right place, taking care of the conversion channels and messaging as much as the brand channels and messaging. Every touch point matters. 
• Actively participate and drive the creative process, be a master at overall brief writing, distilling out all the noise to get to the single-minded proposition/story or ask, scoped according to both time and budget realities, and taking care for the executional teams that are often impacted by poor or last-minute briefs or changes to plans.
• With guidance from the Director, Global Brand Marketing, and input from your Cross-Functional partners, define and initiate development of all core brand creative incl