US Senior Marketing Manager

The US Senior Marketing Manager is accountable for liaising with our Sales, Partnerships, Global Marketing and Global Product teams to support across our full Go-To-Market (GTM) planning to execute marketing plans which support the growth of North America, and where relevant, support the other Global functions. The role is also responsible for any external relationships within the region that support our Marketing strategy. 

 

This role is based in either our Midtown NYC or San Jose, California, office, with in-office days Monday to Thursday and work-from-home on Fridays.

 

Key Responsibilities:

Strategic

• Market research and analysis: Conducting market research to identify target audiences, understand customer behavior, and analyse industry trends.
• Developing short and long-term marketing plans and strategies that align with the company's overall business objectives. This includes defining target audiences, value propositions, and competitive positioning for the North American market. 

 

Partnerships

• Support and deliver a Partnerships marketing strategy to maximise visibility and sales of brands/retailers gift cards, across all of Prezzee’s distribution channels (consumer, business and strategic partner channels whilst generating revenue for Prezzee.
• Use data and customer insights to plan, execute and measure brand partner (i.e. H&M, Macy’s etc) marketing campaigns in collaboration with the US & Global Partnership team.
• Accountable for end to end planning, setup, testing, implementation and post campaign reviews of brand partner campaigns. 
• Seek and manage brand approvals for all campaigns across all channels (consumer, business and strategic partner) for the US and Canada.

 

Campaign & Content Management 

• Develop and execute all local B2B campaign & content calendar to drive new and repeat business for the US and Canada. 
• Support the wider Global team with the implementation of B2C & B2B global campaigns (US and Canada  web banners, eDM execution, Gift Card SKU implementation)
• Own and manage Prezzee’s CMS (Content Management System) changes for the US and Canada.
• Work with the US  B2B Sales team and Partnerships team to manage, facilitate and execute any conferences or events to help drive business objectives
• Liaise and work with the marketing team to ensure campaigns are running to deadlines
• Develop briefs with stakeholders internally and externally to ensure briefs are aligned to the business strategy and are clear and concise
• Content creation: Overseeing the creation of engaging and informative content for local marketing materials, websites, blogs, and other platforms
• Execute end to end campaigns including but not limited to managing relationships with legal, working with the relevant systems e.g. CMS, SKU manager, django and uploading and testing SKUs, T&Cs, greeting cards, setting up promos, building emails and other relevant administrative tasks to support campaign execution (e.g. fulfilment of prizes and giveaways), creation of QR codes etc 
• Performance tracking and analysis: Monitoring and analysing the performance of marketing campaigns, measuring key metrics, and generating reports to track progress and identify areas for improvement
• Develop and maintain relevant internal and external partnerships to develop mutually beneficial relationships that deliver results and provide reporting and analysis including reports, insights and recommendations

 

Local PR Management

• Work with Prezzee’s US  PR agency to establish a plan that aligns with Prezzee goals
• Seek legal approval for content and communicate with the global marketing team to ensure consistency of approach for any global campaigns

 

Product Campaigns

• Work with the global marketing & product teams to ensure tight collaboration and seamless execution of go-to-market and product enhancements 
• Design and execute US GTM plans for existing products and new product launches to support Prezzee’s objectives which could include inbound lead generation, increase in sales, increase in adoption
• Analyse product marketing performance and create post implementation reviews for the business to continuously improve

 

Global Integration

• To support Global strategies and the growth of the business you will have a dotted reporting line into the global team
• As a regional hub for the Global business, part of this role will be working with the Global teams to drive efficiencies and effectiveness for all of our campaigns
• Integral t