Director of Communications and Marketing

Job DetailsJob Location: Main Plant - San Jose, CA 95112Position Type: Full TimeEducation Level: Not SpecifiedSalary Range: $120,000.00 - $150,000.00 Salary/yearTravel Percentage: Up to 25%Job Shift: DayJob Category: Nonprofit - Social ServicesFounded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We achieve this through workforce creation, vocational training, and environmental stewardship. With 17 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help individuals overcome barriers to employment, build sustainable lives and communities. 

 

Goodwill of Silicon Valley (GWSV) seeks a highly relational, community-centered Director of Communications and Marketing to lead the organization’s external presence with a primary focus on deepening community connection, partnership, and trust. This role is responsible for advancing GWSV’s visibility and impact by building strong relationships across the communities it serves, while aligning communications and marketing strategies to support engagement, program participation, and mission growth and retail performance. 

The Director will serve as a key external ambassador for GWSV. Bringing strong knowledge of local community needs, an existing network of partners, and the ability to cultivate new relationships that expand opportunity for program participants. While overseeing communications and marketing functions, this role prioritizes community engagement as the central driver of strategy and impact. 

 

Job Responsibilities 

 

Community Presence 

 



Orchestrate community engagement activities with the CEO, Retail, Operations and Mission. 





Work closely and provide support for Community Engagement Director in mission outreach and marketing strategies 





Develop and lead strategies that strengthen GWSV’s visibility, credibility, and influence across the communities it serves as it aligns with the strategic plan. 





Identify and implement opportunities to elevate the organization’s presence through community partnerships, public events, and strategic collaborations. Leverage GII as a source and connector to other Goodwill's. 





Work with program and leadership teams to highlight program outcomes, participant success stories, and community impact in ways that deepen public understanding and support. 





Support leadership in positioning GWSV as a trusted voice in workforce development and community impact through speaking opportunities, thought leadership, and public engagement. 





Track and evaluate community engagement and communications metrics (media reach, digital engagement, event participation, and audience growth) to measure impact and refine strategies. 





Collaborate with the development team to support fundraising campaigns and donor communications. 





Engage the Board of Directors as ambassadors and connectors to deepen community relationships. 



Communications and Marketing Strategy 



Develop and implement communications and marketing strategies that support community engagement, awareness, and retail performance. 





Work with the Human Resources staff to develop an internal communications strategy. 





Ensure all communications reinforce GWSV’s mission, values, and community-centered approach. 





Oversee brand consistency while allowing for authentic, community-informed messaging. 





Lead development of materials including annual reports, campaigns, digital content, and outreach tools that support engagement goals. 





Supervise staff and external partners supporting communications and marketing functions. 



Digital Presence and Public Relations 



Oversee digital platforms (website, social media, e-newsletters) as tools for engagement, not just promotion. 





Ensure content is accessible, relevant, and responsive to community needs and interests. 





Manage relationships with media outlets to increase awareness of GWSV’s community impact. 





Collaborate with GWSV’s public relations firm for media outreach and public relations efforts, including press releases, media opportunities, and reputation management. 



Fundraising and Stakeholder Engagement Support 



Partner with the development team to strengthen donor engagement through authentic community connection and storytelling. 





Support campaigns that connect donors and funders to real community impact and outcomes. 



Measurement and Continuous Improvement 

 



Track and evaluate community engagement outcomes including partnerships, participation, and stakeholder engagement.