Multimedia Specialist

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Tuition assistance
• Vision insurance

 Welcome to Grayson College. Grayson College is in the heart of Grayson County and provides a vital link for higher education.  GC offers small classes for personalized instruction, affordable tuition, caring, professional faculty, and the convenience of day, evening or online classes. The college serves approximately 5,000 students annually. Grayson’s reputation is highly respected by surrounding universities and industries as an excellent source of quality graduates who bring specialized, skilled and much-needed talents to the workplace.

Multimedia Specialist:
 
 Role:
  Collaborates with campus partners to create compelling photo, video, and digital media content that supports institutional goals, promotes student success, showcases academic excellence and student life, drives enrollment, highlights alumni success, and strengthens the College's brand across digital platforms including website, social media, paid promotions and etc. The salary range for this position is $47,843.33- $71,764.99 per year.  

Benefits: 

• Medical, Dental, Vision, Life, Short & Long-term disability insurances available
• Medical premiums covered by Grayson College for FT employee only 
• Vacation Accrual- 2 weeks per year
• Sick Leave Accrual- 2 weeks per year
• Personal Leave- 2 days for FT employees per year
• Holidays- Labor Day, Thanksgiving Break, Winter Break, Martin Luther King Jr. Day, Spring Break, Memorial Day, Juneteenth, and Independence Day
• Tuition-FT employees, their spouse & dependents are eligible for coverage of Grayson College tuition.  

 Essential Functions & Responsibilities:
35%   Capture and produce high-quality video and visual content for campus events, academic programs, student life, employees, and alumni, including interviews, b-roll, live coverage, and real-time event support (commencement, athletics, Homecoming, Onward!, etc.).
30%   Edit and deliver short-form videos, reels, motion graphics, and visual assets optimized and tailored for multiple platforms (Instagram, YouTube, Facebook, etc.), ensuring alignment with College brand guidelines and accessibility standards.
20%   Collaborate with the marketing team to develop compelling visual stories, contribute creative direction and fresh ideas to integrated campaigns, and stay current with design, video, and digital trends in higher education.
10%   Maintains monthly statistical metrics/analytics and prepares reports to provide evidence of outreach return on investment. Provides consistent tracking of product sales/enrollments.
10%  Manage video and design workflows, including file organization, exports, delivery formats, and performance tracking to analyze and improve content effectiveness. 
5%   Performs other duties as needed or assigned.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.
   
Performance Measurements:
1.  Demonstrates the Viking Values of balance, clarity, gratitude, service, teamwork and trust.
2.  Responds to requests for new or updated content in a timely and accurate manner. Works with end-users when problems arise.
3.  Maintains effective working relationships with faculty, staff, administrators, and students.
4.  Complies with all state and federal regulations regarding higher education.
5.  Performs other duties as assigned.

Knowledge and Skills: Experience: Two (2) plus years of experience in professional photography, videography and/or graphic design. Education:   Minimum Qualifications:

• Bachelor’s degree in visual communications, media arts, marketing, journalism, or related field; or equivalent professional experience.
• Two (2) plus years of experience in professional photography, videography and/or graphic design.
•  Strong portfolio showcasing visual storytelling skills across digital platforms.
• Ability to work independently and collaboratively with diverse campus stakeholders.
• Flexibility to cover occasional evening/weekend events.

                   Preferred Qualifications/Additional Skills:

• Proficiency with creative software (Adobe Creative Suite including Premiere Pro, Final Cut Pro, After Effects or similar tools).
• Experience with DSLR/mirrorless cameras, lighting, audio and video production equipment.
• Drone operations experience with (FAA Part 107 certification preferred).

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