Sr. ABM Campaign Manager - Americas Emerging Markets

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

Cloudflare’s Americas Marketing Team is searching for a Senior Account-Based Marketing (ABM) Campaign Manager for Emerging Markets to develop the ABM strategy, design and execute targeted campaigns and programs that drive pipeline and revenue in specific regions in Americas, including Public Sector, Latin America and Canada..

In this high impact role, you will put your creativity and marketing prowess to work to develop, launch, manage and measure 1:Few and 1:Many ABM campaigns that help account teams connect with stakeholders in meaningful ways, increase engagement and breadth with accounts, and contribute to pipeline generation.

Successful candidates are well versed in full funnel campaign management and a wide variety of digital practices; have experience with account-based tactics; understand the motivations of technical and executive stakeholders, and have a successful track record of achieving Marketing Qualified Account KPIs and pipeline goals.

Responsibilities

• Demand generation / ABM strategy: Own and build the campaign and demand generation strategy defining the best approach for each segment of the target market: Americas Emerging accounts: Public Sector, Latin America and Canada. Define account tiering, segmentation and framework, and the right programmatic approach for 1:Many and 1:Few programs to drive account engagement and contribute to quarterly and annual pipeline goals.
• Campaign strategy and execution: Align closely with Americas Regional Sales leaders and Field Marketing Managers, understand market opportunities, help identify the ICP, and target personas, define tactics and execution channels in order to orchestrate multi-touch programs and campaigns, leveraging a variety of channels (digital, paid social, email, direct mail, display advertising, webinars, etc) and integrating field events into the mix. Partner with sales on account based strategies, share new account insights, and educate them on the benefits of using an account-based approach. Influence cross-functional team members in Content Marketing and Product Marketing to develop messaging and content appropriate for target personas. Leverage tools and platforms (6Sense, Marketo, Contentful, Folloze, PFL, Sendoso, etc.) to progress accounts through the buyer’s journey.
• Measurement and reporting: Analyze, report, and measure the full impact of ABM campaigns in terms of stakeholder reach/engagement, pipeline and influenced revenue. Leverage Salesforce/Tableau reporting tools to evaluate campaign performance and report ROI. Manage budget and prioritization across tactics/channels with a keen eye on ROI. Provide ongoing reports on account engagement analytics and traction gained with MQAs. Use data and industry best practices to formulate in-depth analysis, insights and interpretation o optimize programs and plays for target accounts

Your Qualifications

• 8+ years experience in B2B Marketing, more than 5 years experience implementing ABM with ITSMA frameworks preferred
• BA/BS in Marketing, Business, Communications or other related fields.
• Experience with demand generation multi-channel campaigns and developing ABM campaigns to help sales teams connect account stakeholders in meaningful ways; public sector experience preferred.
• High competency with ABM and demand generation martech, digital marketing trends, and best practices (6Sense, Folloze, Salesforce, Tableau, etc).
• Proven track record meeting/exceeding lead generation and pipeline influence targets.
• Data