Media Monitoring Coordinator

About the Team

The Rapid Response Team is the front lines of monitoring media interest in TikTok. The primary objective is to quickly and efficiently flag press inquiries to the Global Comms team, ensuring the team is never caught off guard by critical media inquiries or reputational issues. They also closely monitor media coverage to keep the entire company apprised of relevant news cycles. The Rapid Response Team sits within the Comms Insights team, part of the Global Brand & Communications Operations department. Comms Insights equips our stakeholders with data-driven insights to determine comms strategies. Our work parallels the news cycles surrounding TikTok and the industry: we move fast and cover a wide range of issues.



Responsibilities

- Realtime monitoring of global press inboxes to ensure media inquiries are relayed to the appropriate PR handler, and handled in a timely manner. Manage high volume of inbound emails to organize information, distribute to relevant departments, manage spam, etc.

- Maintain spreadsheets that track inbound media inquiries and resulting press coverage

- Actively track industry and competitive news throughout the day to ensure the Global Comms team and XFN partners are aware of the latest media cycles

- Build weekly, monthly, and ad hoc reports that analyze trends in press inquiries

- Create alerts and processes for identifying anticipated news stories or media cycles

- Work with technical teams to ensure e-mail management infrastructure runs smoothly

- Maintain operational documents, assess and refine internal workflows, and share best practices to optimize media operations

- Support insights and analytics projects by creating charts, identifying keywords, checking dashboards, etc.

- Some early morning meetings and occasional weekend coverage may be required