Director, MS&P

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Director, MS&P 

Department: Marketing 

Work Location: Marlborough, MA, Hybrid (work 3 days onsite) 

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. 

What you will be doing: 

The Director of Market Strategy and Planning will partner with both Sales (Regional Market Organization, or RMO) and Marketing (business Unit, BU) to develop best-in-class strategies and trade solutions that drive growth for our brands and our customers. This role will be responsible for bringing consumer and innovation insights to the sales function (RMO), and for bringing customer/retailer insights back to the brand leads (BU), to inform robust business plans and growth strategies. The ideal candidate will possess a depth of knowledge in sales and marketing and will need to bring strategic agility – unlocking the power of data and insights to drive business planning, with strong influencing, communication, and interpersonal skills. This role will report to the VP of Commercial Excellence or Senior Director of MS&P depending on the Business Unit. 

• Business Planning: Translate brand and business unit strategies into action plans and priorities for the US Regional Market Organization (RMO). Serve as a bridge between Marketing (BU) and Sales (RMO) to ensure brand & channel strategies cohesively ladder up to deliver against financial and growth targets for the business. Establish retailer performance standards for our brands (distribution, pricing, assortment, and merchandising strategies) and proactively develop plans with the RMO to close gaps. 

• Go-to-Market Planning and Commercial Strategy: Director will partner with BU and RMO teams to develop commercial and merchandizing plans that enable our brands to win in key channels and retail environments. Ensures new product launches and brand programs are communicated and implemented in-store and online. Ensures BUs consider and pursue scale opportunities across channels and brands, where appropriate. 

• Sales Strategy: The Director will work closely with RMO to drive best-inclass customer support and account planning, facilitating the selling process, including oversight of key PowerPoint presentations such as Joint Business Plans and core selling materials. Oversees and actively participates in sales meeting content development, preparation & presentation. Oversees channel management and pricing strategy. 

• Product Innovation: Work closely with BU leads to inform new product