Director, Product Marketing LATAM & Emerging

The Opportunity

We are looking for a Director of Product Marketing to lead LATAM & Emerging markets, one of Adobe’s most strategic and high-growth regions.

This is an outstanding opportunity to play a pivotal role driving growth and success of our flagship products like Acrobat, Photoshop or Firefly.

In this role, you will develop how Adobe wins in LATAM and emerging markets. You will turn global strategy into strong local growth by crafting strategy, influencing product direction, and enabling measurable business outcomes.

You’ll act as the voice of the market. You will use data and customer insight to guide decisions. You will align global and regional teams to ensure Adobe’s products and experiences resonate locally.

If you’re passionate about building strategy, enabling growth in emerging markets, and influencing global decisions with real market insight—this role is for you.

This is a US based role with a global remit, serving as a bridge between Corporate and International PMM teams to guarantee regional priorities are represented.

Why this role matters

LATAM represents an outstanding growth opportunity for Adobe. You will directly invent how we win in the region—combining strategy, insight, and execution to drive real business impact!

What you’ll do

• Build LATAM strategy and growth through data and insights
• Establish country and audience priorities (e.g. Brazil, Mexico)
• Develop annual and quarterly planning and performance tracking
• Drive investment decisions and trade-offs to improve impact
• Build market dynamics, customer behaviour, and competitive landscape analysis
• Invent a strong regional perspective to global strategy and product roadmap decisions
• Develop regional readiness across pricing, messaging, and experiences
• Drive through influence and cross-functional alignment
• Work together with Product, Marketing, Sales, Finance, and Global PMM leads
• Empower teams around clear strategy and priorities
• Build strong narratives that influence senior leaders
• Build and empower a high-performing team
• Foster a culture of accountability, clarity, and impact
• Elevate LATAM as a strategic priority within the organisation

What you’ll bring

• 10+ years in product marketing, strategy, or related roles
• Proven experience owning market strategy and business growth
• Strong experience in LATAM or other emerging markets
• Ability to combine data, customer insight, and strategy to drive decisions
• Track record of influencing senior leaders and cross-functional teams
• Strong leadership skills with experience building and scaling teams

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

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