Director, Creative & Content

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We are aware of ongoing scams where individuals falsely claim to represent Catapult. If you are applying via a third-party website such as LinkedIn or Indeed, please verify that the role is listed on our official careers page: catapultsports.com/careers. All legitimate Catapult recruiters use email addresses ending in @catapultsports.com or @catapult.com.

 

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

We work with over 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

 

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT CREATIVE & CONTENT. 

The Director of Creative & Content will be responsible for leading the creative vision and content strategy for Catapult, a fast-growing SaaS B2B company in the sports industry. This role requires a highly creative, strategic leader who can elevate the company’s brand and messaging across all touchpoints. The Director will manage a team of creative and content marketers, driving the development of high-quality, compelling content that aligns with the company’s goals and speaks to our target audience. You’ll collaborate closely with cross-functional teams, including product marketing, digital, sales, and customer success, to ensure our creative and content efforts effectively drive brand awareness, lead generation, and customer engagement.

This Director of Creative & Content role is ideal for a visionary leader with a passion for brand storytelling, creative innovation, and delivering content that resonates with a SaaS B2B audience in the sports industry. If you are excited about building and leading a creative team to elevate Catapult’s brand and digital presence, we’d love to hear from you!

 

WHAT YOU’LL DO 

Creative Strategy & Brand Leadership:

• Own the creative vision for Catapult, ensuring that all visual and written content aligns with brand guidelines and resonates with our target audience in the sports tech space.
• Lead the development of the brand identity across all channels (digital, print, video, social media, etc.), ensuring consistency and creativity in storytelling.
• Collaborate with the Product Marketing and Digital Marketing teams to create cohesive, visually compelling campaigns that drive brand awareness and product adoption.
• Guide the development of campaign concepts, content strategy, and creative assets that drive engagement across our SaaS product lines.

Content Strategy & Execution:

• Develop and implement a comprehensive content strategy that spans blog posts, white papers, case studies, infographics, videos, webinars, and more to support demand generation and thought leadership.
• Ensure content is tailored to different stages of the customer journey, from awareness to consideration to decision.
• Oversee the creation of high-quality sports industry-focused content that resonates with our audience, driving customer engagement, acquisition, and retention.
• Collaborate with internal subject matter experts and external partners to generate original and engaging content that addresses industry trends, customer pain points, and product value.

Team Leadership & Development:

• Lead and inspire a team of creative designers, content marketers, writers, and multimedia specialists, fostering an environment of innovation, collaboration, and growth.
• Provide guidance on content development, visual design, and multimedia production to ensure excellence and creativity.
• Implement a talent development plan that helps team members enhance their skills in creative execution, content creation, and digital storytelling.
• Manage workflow, assign projects, and ensure timely delivery of content and creative assets.