Director, Digital Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  St. Louis: $104,800 - $124,450, bonus and long-term incentive eligible

New York City: $125,600 - $149,150, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

The Director of Digital Marketing will lead and drive the strategy, execution, and measurable impact of our social media account presence, manage and scale a growing digital and social media team, and take ownership of BeatBox’s digital presence online. Additionally, this role will build and manage our 360° Digital & Social Media Marketing strategy around key music festivals, and influencer partnerships, and support our in-store marketing initiatives with online experiences. The right leader will have a clear vision for a digital & social strategy, calendar, and team structure to drive toward significant ROI, online growth, and overall business outcomes. This position will interact daily with other key Brand, Creative, and Digital team members to increase traffic to BeatBox’s website and social accounts, increase our brand’s overall social media growth, and drive customer awareness of BeatBox.

JOB RESPONSIBILITIES: 

• Build & own the near and long-term digital & social media strategies to deliver against company and marketing priorities, including brand awareness, audience acquisition, social media growth, and demand generation.

• Manage & scale a fast-paced digital & social media marketing team to achieve marketing growth, reach, and demand initiatives

• Develop a well-formed, agreed strategy for business outcomes and measurement of key metrics across the brand, demand generation, acceleration, community building and customer awareness of BeatBox.

• Work closely with the VP of Business Development and other key leaders to ensure cross-functional alignment on marketing goals and target outcomes.

• Leaders must have a deep understanding of social media trends and platforms, e-commerce (Shopify), digital advertising, scaling & managing an online community, and overall digital & social media marketing strategies & best practices.

• Manage and mentor a high-performing team of digital & social media marketers to ensure goals and audience expectations are always exceeded, and the BeatBox brand is always well-represented.

• Maintain a network of partners/freelancers to assist with various aspects of digital & social media marketing, including influencers and celebrities, relevant on-trend brands, and creatives who can help build BeatBox’s online presence.

• Tightly manage overall digital & social budgets to ensure full transparency and on-target budget execution.

• Track ROI, engagement, and audience growth to measure results, assess opportunities for improvement, and optimize for future digital & social initiatives.

JOB QUALIFICATIONS: 

• Digital Marketing Strategy: Proficiency in developing and executing comprehensive digital marketing strategies that align with the organization's goals and target audience.

• Team Leadership: Strong leadership skills to manage and lead digital marketing teams, fostering collaboration, and inspiring high performance.

• Data Analytics: Ability to analyze and interpret data from digital marketing campaigns, track key performance metrics, and use insights to optimize strategies.

• Multi-Channel Marketing: Expertise in utilizing various digital marketing channels, including SEO, SEM, email marketing, social med