SENIOR CAMPAIGN MANAGER (F/M)

SENIOR CAMPAIGN MANAGER (F/M)<p>- - - - - - - - - - - -</p><p><b><span>SENIOR CAMPAIGN MANAGER</span><span><span> </span>–<span> </span></span><span>B2PRO</span><span><span> </span>(F/M)</span></b><span> </span></p><p><span><span>MICHELIN LIFESTYLE</span></span><span> </span></p><p><span> </span></p><p><b><span>CONTEXT</span><span><span> </span>OF THE JOB</span></b><span> </span></p><p><span><span>Within the Michelin Group, the<span> </span></span><span>B</span><span>usiness<span> </span></span><span>L</span><span>ine<span> </span></span><span>Lifestyle</span><span><span> </span></span><span>is structured around several<span> </span></span><span>brands</span><span>:</span><span><span> </span></span><span>Michelin<span> </span></span><span>Guide (restaurants<span> </span></span><span>and hotels<span> </span></span><span>selection)</span><span>,<span> </span></span><span>Tablet<span> </span></span><span>Hotels</span><span><span> </span>(hotels selectio</span><span>n</span><span>)</span><span>,<span> </span></span><span>Rober</span><span>t</span><span><span> </span>Parker<span> </span></span><span>Wine Advocate<span> </span></span><span>(Wine selection)</span><span>,</span><span><span> </span></span><span>Via<span> </span></span><span>Michelin</span><span><span> </span></span><span>and</span><span><span> </span></span><span>Licensing</span><span>.</span></span><span> </span></p><p><span><span>The</span><span><span> </span></span><span>Business Line Lifestyle</span><span><span> </span>is undergoing</span><span><span> </span>some major evolutions</span><span>. The recent period of restructuring combined with the expansion of its international footprint has resulted in a<span> </span></span><span>significant improvement in its economic performance. </span></span><span> </span></p><p><span><span>While<span> </span></span><span>building on</span><span><span> </span>its B2B foundations, today's growth strategy also aims to<span> </span></span><span>leverage</span><span><span> </span>our distinctive assets and focus on B2C</span><span><span> </span></span><span>&amp; B2PRO (</span><span>restaurants &amp; hotels professionals)<span> </span></span><span>to drive brand preference and customer engagement. To<span> </span></span><span>this end, Michelin Lifestyle is recruiting a<span> </span></span><span>talented<span> </span></span><span>Senior Campaign Manager</span><span><span> </span>to help drive innovative and impactful campaigns<span> </span></span><span>for the B2PRO segments.</span><span> </span></span><span> </span></p><p><b><span> </span></b><span> </span></p><p><b><span>JOB<span> </span></span><span>PROFILE<span> </span></span><span>SUMMARY</span></b><span> </span></p><p><span><span>Reporting to the<span> </span></span><span>Head of<span> </span></span><span>B2PRO Acceleration Plan</span><span>,</span><span><span> </span>you</span><span><span> </span>will<span> </span></span><span>be responsible for</span><span><span> </span></span><span>defining<span> </span></span><span>and managing end-to-end campaign strategies, from concept creation to execution, ensuring each action aligns with the brand’s goals and delivers upon the business<span> </span></span><span>objectives</span><span>. You will be working closely with teams from different departments, such as<span> </span></span><span>data, product,<span> </span></span><span>sales, and creative<span> </span></span><span>to create persuasive messaging and engaging materials that will appeal to the target audience.</span></span><span> </span></p><p><span> </span></p><p><u><span>MAIN<span> </span></span><span>EXPECTED ACTIVITIES</span></u><span> </span></p><p><b><span> </span></b><span> </span></p><ul><li><p><span><span>Drive the definition, development and implementation</span><span><span> </span>of<span> </span></span><span>omni-channel<span> </span></span><span>campaign</span><span>s</span><span><span> </span></span><span>to</span><span><span> </span>enhance brand awareness,<span> </span></span><span>increase<span> </span></span><span>professionals’<span> </span></span><span>engagement and revenue generation</span></span><span> </span></p></li></ul><ul><li><p><span><span>Collaborate with the Marketing and Business team to define campaign goals, target audience, messaging</span></span><span> </span></p></li></ul><ul><li><p><span><span>Leverage</span><span><span> </span>knowledge of the<span> </span></span><span>hospitality</span><span><span> </span>industry,</span><span><span> </span></span><span>analytics</span><span><span> </span>and experimentation capabilities to build innovative communication strategies to<span> </span></span><span>increase engagement</span></span><span> </span></p></li></ul><ul><li><p><span><span>Liaise with multiple<span> </span></span><span>stakeholders<span> </span></span><span>to ensure consistency and make sure that the campaigns are aligned with the Business Line<span> </span></span><span>objectives</span><span>.</span></span><span> </s