Senior Manager, Social, Influencers & Partnerships

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

JOB SUMMARY: 

We’re looking for a forward-thinking, digitally fluent Senior Manager of Social Media & Influencer Marketing to lead the Zales and Banter brand presence across social platforms and influencer channels. This role is key in driving brand relevance and engagement while building a social content ecosystem to support brand priorities and pillars. This role will develop campaigns against brand goals, media plans, and business priorities, translating initiatives into social-first output to drive awareness and consideration leading to a measurable business impact. We are looking for a passionate team leader with the desire to push our brands forward through every piece of content and partnership with creativity and purpose.

This hybrid role requires a flexible work schedule, combining on-site presence with remote work, based out of our Support Center in Dallas, Texas.

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS: 

Leadership and Cross Functional Collaboration:

• Communicate work to leadership for alignment and translate work into presentable formats for cross functional awareness and leadership presentations

• Help prioritize work streams with team to properly manage short-term and long-term initiatives

• Lead brand partnership/activation initiatives with heavy focus on social and influencer output in partnership with key stakeholders.

Social:

• Partner closely with Brand team and agency to leverage national campaigns for Organic and Paid social concepts and output, managing all workstreams to bring social work to life.

• Guide the creation of detailed content calendars, ensuring content is relevant, engaging and aligned with broader brand messaging and objectives.

• Apply a deep understanding of digital marketing channels, best practices and the relevant KPIs using insights and performance to continuously optimize content.

• Partner with the Sr. Director to continuously evolve the social strategy and creative framework to meet the platforms and users as they evolve.

• Creative a cohesive approach across paid and organic social that maximizes efficiency and effectiveness while pushing the brands forward in best-in-class creative.

• Oversee Community Manager and Social Manager roles ensuring the day-to-day aspects of the brands social presence is maintained.

Influencer:

• Oversee influencer agency relationship and day to day management of influencer strategies and messaging against brand goals, while building creator relationships and fostering a strong social presence and community for Zales and Banter.

• Partner closely with PR and Media teams on calendar planning, content planning and integration of influencer within media plans and press tactics based on seasonal campaigns and evergreen initiatives.

• Lead briefings, product selection, and order fulfillment with detailed tracking and templates for influencers and internal stakeholders.

• Partner with agency to identify clear KPIs and benchmarks for all programming, sharing reporting on performance and identifying opportunity areas on a regular cadence.

• Manage influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.

• Proactively identify opportunity areas and for