Director, Web Business Content

Labcorp is seeking a Director of Business Content Strategy to lead content strategy for Labcorp.com.

Work Schedule

This is a full-time, exempt (salaried) position assigned to a First Shift schedule, with standard business hours of Monday through Friday, 8:00 a.m. to 5:00 p.m. in your local time zone.  Business needs may occasionally require flexibility in work hours, including earlier, later, or additional hours, with reasonable notice provided when possible.

Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Responsibilities

Enterprise Content Strategy & Leadership

• Build and own a unified content strategy on Labcorp.com that supports Labcorp’s diagnostics, drug development, and other businesses.
• Develop frameworks that articulate Labcorp’s value across diverse audiences — from clinicians and researchers to consumers seeking accessible health insights.
• Establish governance models that ensure consistency, accuracy, and regulatory compliance.
• Partner with brand and marketing leaders to ensure content reflects Labcorp’s mission, vision, and strengthens our position as a global healthcare innovator.

Diagnostics Content Strategy

• Oversee content and experiences that support clinical decision making, test selection, and provider workflows.
• Collaborate with medical and scientific experts to translate complex diagnostic information into clear, actionable digital content.
• Optimize test catalog content, solution pages, and clinical resources to improve discoverability and provider engagement.

Drug Development & Biopharma Solutions

• Shape content that communicates Labcorp’s end‑to‑end drug development capabilities, from early‑stage research to post‑market support.
• Partner with scientific, regulatory, and commercial teams to develop thought leadership, case studies, and solution narratives that resonate with biopharma decision makers.
• Ensure content supports lead generation, RFP readiness, and strategic account growth.

Digital Experience & Optimization

• Oversee content architecture and user journeys across Labcorp.com.
• Use analytics, SEO insights, and customer research to drive continuous improvement and identify new content opportunities.
• Lead personalization initiatives that tailor content to specific industries, clinical specialties, consumer needs, and decision maker roles.

Cross‑Functional Collaboration

• Work closely with clinical, scientific, commercial, and product teams to ensure content accuracy and alignment with business priorities.
• Partner with sales, marketing, and customer experience teams to ensure digital content supports pipeline acceleration and customer retention.
• Collaborate with legal, compliance, and regulatory teams to uphold healthcare communication standards.

Content Development & Execution

• Oversee creation of high‑impact content including solution pages, test information, case studies, white papers, thought leadership, and consumer education materials.
• Ensure content elevates Labcorp’s leadership in diagnostics, drug development, and consumer health.
• Maintain a scalable content ecosystem that supports global expansion and localization.

Minimum Qualifications

• 10 or more years of experience in content strategy, digital marketing, or related fields.
• Demonstrated success developing content for healthcare, life sciences, diagnostics, or biopharma audiences.

Preferred Qualifications

• 1 or more years of experience in the diagnostic or biopharma industry.

Additional Qualifications

• Current or previous Labcorp experience.

Labcorp is seeking a Director of Business Content Strategy to lead content strategy for Labcorp.com. This leader will shape how healthcare providers, biopharma partners, employers, and consumers understand and engage with Labcorp’s solutions across the full continuum of care and innovation.

This role requires a strategic thinker who can translate complex scientific, clinical, and commercial concepts into compelling digital experiences that drive awareness, conversion, and long‑term loyalty.

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee S