Customer Lifecycle Manager

About the Opportunity

As a Customer Lifecycle Manager you will help customers realize the fullest value of Contentful. You’ll support lifecycle campaigns that ultimately drive revenue, while focusing on ways to better engage with our customers. You will be a part of the Demand Generation function within Contentful’s Marketing team and collaborate closely with Customer Success, Product, Field, and other functions within Marketing to develop and execute global integrated, customer journey-driven campaigns and programs. 

What to expect? 

• Execute lifecycle campaigns and programs that encourage customers to adopt, realize, and expand their value of Contentful
• Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to enhance the customer journey, including efforts for key expansion, upgrade and upsell, and cross-sell touchpoints 
• Collaborate with CS, PMM, and Product to identify high-value behaviors and build programs that reinforce the customer journey and drive customer engagement
• Review campaign and program performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
• Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget
• Provide regular reporting of progress and results
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment

What you need to be successful

• 4+ years customer lifecycle marketing, SaaS experience required
• Proven track record of creating and executing successful customer lifecycle campaigns that have resulted in increased customer engagement and revenue
• Strong understanding of B2B sales cycles, buyer personas, and customer journey mapping
• Ability to pull and analyze data and make informed decisions for future performance
• Experience working for a fast-growing B2B software company, where there are multiple go-to-market motions 
• Experience in executing lifecycle campaigns and programs, including collaboration with: Product Marketing, Partner Marketing, Content, Web, Paid Media, Demand Generation, Marketing Ops, Marketing Analytics, Field Marketing, Customer Success, and Product teams
• Experience using marketing automation platforms such as Marketo, Eloqua or Pardot
• Experience with Salesforce.com 

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Salary Range: $157,000 - $213,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

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Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables