Lippincott - Strategy Consultant

Company:

Description:

As a Strategy Consultant at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, and bringing them to life through strategy, experience, marketing, and design. You will apply strategic, analytical, and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy.  
 
On any given day, you might be supporting efforts to name a pioneering AI offering, reposition the story of a major airline, or develop a brand campaign for a leading cancer hospital. Here, you’ll work shoulder-to-shoulder with the brightest minds, learn by doing client-facing work, and get hands-on coaching to grow as a creative problem-solver.  
 
What you’ll do:  

• Define and decode complex business and creative challenges with your team 

• Push the team’s thinking by bringing your point of view to creative brainstorms and client meetings 

• Analyze client business dynamics, brand experiences, and the competitive landscape to distill implications for the client’s brand 

• Flex your written voice in brand manifestos, creative concepts, and messaging across clients 

• Research customer needs and brand perceptions by conducting interviews, focus groups, and online surveys 

• Support the development of compelling presentations with clear, persuasive stories and recommendations grounded in qualitative and quantitative insight 

• Learn the critical role a well-formed strategy plays to inspire and interconnect brand, marketing, and experience 

• Help to manage projects, circulate meeting notes, and track day-to-day priorities to advance the team’s work flows  

What you bring:  

• Equal parts head and heart, applying a blend of rigorous analysis with bold creativity to solve client challenges 

• Curiosity about brand trends, news, and the underlying business strategies driving them 

• The ability to tell a clear story with a sound argument when writing, preparing slides, or presenting your ideas 

• Comfort with ambiguity, and the ability to bring a structured problem-solving approach to open-ended directions or changes in priorities 

• Aptitude for <