Lippincott - Senior Consultant, Marketing Science

Company:

Description:

As a  Marketing and Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer-centric growth for your clients. You will consult across industries, throughout the world, and on a range of topics (e.g., brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience).  

As a  Senior Consultant, Marketing Science, you will have the opportunity to contribute to the design, measurement, and analysis of existing and new brands, influencing changes in the global marketplace. You will analyze and synthesize various data sources, including primary research and client data. You will have the opportunity to contribute your insights and recommendations to the team, collaborating with a talented, passionate, and highly interdisciplinary team whilst developing and building some of the world’s leading brands. 

 
In your day-to-day, you will: 

 
Be Analytical and Strategic 

• Manage the design, analysis, and synthesis of diverse data sources, including quantitative research, qualitative research, and client data warehouses, to help solve our clients’ business challenges 

• Develop interview guides and surveys 

• Analyze historical customer behavioral and financial data 

• Generate designs for marketing sciences experiments (e.g., conjoint) 

• Leverage analytics tools (e.g., R, Python) and employ statistical techniques such as regression modeling, conjoint modeling, structural equation modeling, etc. 

• Synthesize and analyze data to discern insights that contribute to the team’s understanding of the relationships between customer perceptions, behavior, and lifetime value 

• Participate in the generation of creative hypotheses, with the goal of influencing and monetizing customer behavior 

• Infer implications for the client’s overall business, marketing, and brand strategies 

 
Be Creative and Build Ideas 

• Follow industry trends and related data/analytics processes and businesses, contributing ideas, actively participating in concept testing for new campaigns, customer experiences, or business innovations, and learning and adapting to cutting edge technologies in data analysis to drive efficiency 

• Develop processes and tools to monitor and analyze model performance and data accuracy 

• Actively contribute to MCS initiatives by sharing ideas, preparing presentation materials for internal stakeholders, and product design/business case materials for internal leadership 

 
Manage Time, Clients, and Projects 

• Clearly communicate insights from data analysis to internal and external stakeholders through clear and engaging narratives 

• Support the management of quantitative and qualitative research projects from kick off to delivery 

• Manage time efficiently to monitor and execute project components, including the development of presentations, survey instruments and data analysis for multiple projects at a time 

• Collaborate closely with colleagues from other disciplines (e.g. Strategy, Design, Innovation) to ensure broad understanding of approaches and conclusions 

• Mentor cross functional team members, providin