Director, Product Marketing - Inventory

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What you'll do:

We're seeking a passionate and strategic Director of Product Marketing to drive the go-to-market strategy and execution for our inventory management products and offerings. This includes our OpenPath offering (direct publisher buying), our enhanced deal management experience and seller APIs, and our marketplace quality initiatives. You will be the subject matter expert, partnering closely with our Product, Inventory, and Commercial teams to translate complex technical features into compelling value propositions that resonate with clients and partners and drive product adoption. 

This role is a unique opportunity to create significant impact for the company and the wider programmatic ecosystem. The Trade Desk has an ambitious vision to transform the digital advertising supply chain for the benefit of both buyers and sellers. In this role, you will have the opportunity to improve the programmatic marketplace and help shape the future of the ad-supported open internet. 

• Drive product adoption and revenue by partnering with Product, Inventory, and Commercial teams to achieve product and business objectives.
• Develop and execute comprehensive go-to-market plans for new and existing products, including defining target audiences, value propositions, messaging, and integrated launch plans.
• Craft clear, concise, and compelling product positioning and messaging that highlights the unique value of our inventory solutions and differentiates The Trade Desk from competitors.
• Develop a wide range of marketing materials, including sales enablement tools, presentations, articles, case studies, videos, and more.
• Help equip our sales and client services teams with the knowledge and resources they need to sell the value of our product offerings.
• Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats.
• Collaborate closely with product management, engineering, and sales teams to gather feedback, prioritize features, and ensure alignment on product roadmap and go-to-market plans.
• Track and analyze key performance indicators (KPIs) to measure product adoption and the success of marketing initiatives to identify areas for improvement.
• Become a recognized subject matter expert on The Trade Desk's inventory solutions, serving as a trusted advisor to internal and external stakeholders.

Who you are: 

• Bachelor’s degree in marketing, business, or a related field. MBA is a plus.
• 7+ years of product marketing experience in the ad tech or digital media industry, with a focus on inventory, supply, or programmatic advertising.
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, exchanges, and publishers. Supply-side experience is a plus.
• Proven track record of developing and executing successful go-to-market strategies that drive measurable results.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear and compelling messaging.
• Strong analytical and problem-solving skills, with the ability to use data to drive decisions.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk