Head of Lifecycle Marketing and Education

About the Team

The Miro Lifecycle and Education team architects and delivers scalable, digital-first customer experiences that accelerate value realization for all Miro users and customers. Operating across three strategic work streams—Journeys & Engagement, Educational Content & Programs, and User Onboarding & AI Acceleration—we drive onboarding, adoption, engagement, and expansion through best-in-class educational content and data-driven user journey orchestration. Guided by principles of objective-driven design, impact at scale, and customer-centric growth, this highly specialized team sits at the intersection of product, customer success, and revenue growth, directly influencing Miro's ability to deliver personalized experiences to millions of users globally. The leader joining this team will lead a high-impact organization that shapes the future of how Miro engages, educates, and grows its customer base.

About the Role

This role will drive strategic vision and hands-on execution for customer activation, onboarding, adoption, engagement, renewal support, and expansion across Miro's tiered customer segments (User, Team Lead, Team, Organization). This leadership role owns the complete roadmap and strategic approach for delivering on goals across Lifecycle & Education Marketing functions.
As both strategic architect and execution leader, you will be accountable for building and scaling enablement and lifecycle management programs through specialized teams while maintaining direct oversight of tactical implementation. You will deliver exceptional digital-first, scaled, experiences for Miro's user and customer base via automation, educational content, and data-driven engagement strategies.   Key Accountabilities:
Strategic Leadership & Roadmap Ownership

• Own and drive the comprehensive roadmap and strategic approach for Lifecycle & Education Marketing
• Define long-term vision while maintaining hands-on involvement in execution planning and delivery
• Ensure strategic initiatives translate into measurable business outcomes across all customer segments

Function Performance & Team Management

• Full accountability for the performance and results of the Lifecycle & Education Marketing function
• Actively guide and develop team managers to optimize their tactical execution plans
• Provide hands-on leadership in critical initiatives while empowering team managers to drive day-to-day operations
• Establish performance metrics and ensure consistent delivery against strategic objectives through effective team oversight

What you’ll do

Strategic Leadership & Team Management

• Marketing Leadership Team: Serve as key member contributing to marketing strategy and go-to-market planning on the Marketing Leadership team
• Cross-functional Collaboration: Partner extensively with Customer Success, Sales, Campaigns, Digital teams, and Product via release practices for seamless integration of customer experience initiatives
• Technology Innovation: Champion adoption of automation and personalization technologies for meaningful engagements and intelligent triggers
• Senior Leadership Team Management: Lead three functions: Database Health & Omni-Channel Lifecycle Nurture, Customer Journey Strategy & Content, and Customer Channel Management & Optimization

Database Health & Lifecycle Nurture Team

• Customer data quality, segmentation analytics, and AI-driven lifecycle campaigns
• Channel analytics, A/B testing, and omnichannel experience optimization
• Database hygiene, behavioral tracking, and real-time engagement automation
• Personalized onboarding sequences and intelligent nurture tracks
• Digital channel strategy and engagement platform management with automation/personalization focus
• Advanced email automation, in-app messaging, and personalized outreach triggers based on health scoring models, risk identification, and predictive analytics supporting Sales/Customer Success retention and renewal strategies

Customer Journey Strategy & Content Team

• Customer journey mapping, content strategy, and educational program creation
• Academy program development, help center optimization, and scaled learning initiatives
  • Futures: Utilize learning content to source training data showing how humans work through complex problems with focused, logical data sets for AI/ML applications
  • Includes how to’s, custom and/or broad base webinars, and certification programs
  • Aligns delivery based on Marketing Campaign strategy and Digital team execution for consistent messaging and coordinated timing