Analyst, USWA Product Marketing

About this role

Role Overview

We’re seeking a digitally fluent and strategically minded marketing professional to support the positioning and go-to-market activations for BlackRock’s investment solutions within the U.S. Wealth Advisory (USWA) business. This role offers the opportunity to shape how we engage financial advisors through modern marketing channels, including social media, AI-powered tools, and data-driven personalization. Blending investment acumen with digital marketing expertise, this role will contribute to campaign development, content strategy, and digital engagement initiatives that elevate BlackRock’s presence in the wealth management space.

Key Responsibilities

• Support cross-product marketing strategy with a strong emphasis on digital-first engagement.
• Collaborate on digital innovation across marketing channels, using data and technology to drive personalization, lead generation, and advisor engagement.
• Build expertise in BlackRock’s product platform and competitive landscape to inform marketing strategy and storytelling.
• Leverage AI-powered tools and platforms to generate campaign content, automate workflows, and optimize campaign performance.
• Contribute to social media strategy and execution, helping amplify key messages and engage advisors through relevant, timely content.
• Monitor emerging advisor and investor trends to shape proactive marketing initiatives and thought leadership.
• Use analytics and qualitative feedback to refine messaging and campaign effectiveness.

What We’re Looking For

• 2–5 years of experience in investment marketing, product strategy, or digital marketing within financial services.
• Familiarity with digital marketing tools and platforms, and a passion for data-driven storytelling.
• Strong written and verbal communication skills, with a knack for simplifying the complex.
• Experience in content creation, design thinking, and marketing automation is a plus.

For New York, NY Only the salary range for this position is USD$80,750.00 - USD$100,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: