Senior Manager, Demand Generation

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

As a Senior Manager, Demand Generation, you will own global paid digital demand, delivering predictable, scalable, and compliant pipeline, reporting to Senior Director of Growth Marketing.  

You will lead strategy, planning, execution, and in-quarter optimization across Paid Search, Paid Social, Programmatic/Display, and Content Syndication to drive AQLs/TQLs and marketing-sourced pipeline. In this role, you will also partner closely with Campaigns, Field Marketing, Sales Development, Marketing Ops, RevOps, and agencies to achieve quarterly and regional targets. 

We are a collaborative and mission-driven team that thrives on innovation and continuous learning.

HOW YOU’LL SPEND YOUR TIME HERE:

Demand Strategy & Planning 

• Support media agency

• Build a data-driven global digital demand strategy aligned with business goals; plan semi-annually and optimize quarterly. 

• Own regional/segment media plans, budgets, projections, and CPL assumptions. 

• Translate pipeline targets into channel-level goal models with Campaigns and Marketing Operations. 

• Define global standards while enabling regional flexibility; lead FY26Q4 media planning and field intake. 

• Lead a team of two. Set goals and review progress.  

Program Execution & Optimization 

• Launch and optimize Paid Search (incl. PMax), LinkedIn (full-funnel), Display, and Content Syndication. 

• Own test-and-learn roadmap with clear success and scale/kill criteria. 

• Manage pacing, budgets, vendors, TAL activation, and creative priorities. 

• Ensure country-level compliance and manage legal/PO/IO processes. 

• Targeting, Sales Alignment & TALs 

• Partner with Sales, SPARC, and RevOps to align demand forecasts, lead quality, velocity, and capacity 

• Build and maintain TALs; resolve account, domain, and territory mapping issues. 

Measurement & Reporting 

• Ensure data integrity and attribution across SFDC, Marketo, and vendors. 

• Own weekly content syndication reporting and quarterly forecasting by channel/country 

• Present monthly and quarterly performance updates to field leadership 

• Stakeholder, Agency & Team Leadership 

• Lead cross-functional and vendor cadences; manage SOWs, scopes, fees, and POs. 

• Support targeted regional/event lead gen initiatives 

• Manage FTEs and agency resources; drive performance, development, and execution rigor. 

Success Metrics 

• AQLs/TQLs, CPL, TAL penetration and pipeline vs. Plan 

• Lead progression health and SLA adherence 

• Budget efficiency and mid-quarter optimization impact 

• Compliance accuracy in regulated markets 

Tools & Systems 

• SFDC, Marketo/Adobe, LinkedIn Campaign Manager, Google Ads/PMax, DSPs, Coupa, Looker/Funnel dashboards, Excel/SharePoint. 

WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING: 

• 10+ years B2B global demand generation across paid media and content syndication 

• Ownership of $1M+ quarterly budgets, forecasting, and vendor management 

• Hands-on LinkedIn Lead Gen, Paid Search, and full-funnel program expertise 

• Strong SFDC/Marketo fluency and lead-routing problem solving 

• Knowledge of regional privacy/compliance standards and knowledge of local markets 

• Proven success leading agencies and creative execution 

• Demonstrated ability to leverage AI tools to enhance