Business Marketing Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Creative & Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Business Marketing Lead to join Snap Inc! Working from our New York office, you’ll lead B2B marketing initiatives for the CPG vertical in North America.

As a member of the Business Marketing team, your mission is to educate, inspire, and ultimately help grow our vertical business. You will support and execute marketing programs that amplify the Snapchat brand and value proposition through world-class creative. Working from the New York, NY office, you’ll develop and execute a verticalized marketing plan, inclusive of sales marketing collateral, content marketing, and events that leverage our own platform and products to educate and inspire advertisers to partner with Snapchat. This is a highly cross-functional role working across multiple teams. This position reports to the Senior Manager, Business Marketing (North America).

What you’ll do:

• Contribute to the North America marketing strategy to engage Snapchatters at scale and showcase how marquee brands use Snapchat to connect with their customers

• Use your marketing, social and/or digital media experience to position Snapchat’s product solutions for the key business objectives of the CPG industry.

• Develop and manage marketing programs and campaigns across multiple channels including paid media, web and social channels, marketing events, agency takeovers, and more. 

• Develop tailored marketing collateral (narratives, videos, presentations, case studies) to educate advertisers on Snapchat’s unique value proposition. Partner with the Global Marketing team to scale these efforts globally.

• Increase advertiser consideration of Snapchat by executing educational events (large scale industry events) 

• Build strong working relationships with cross-functional stakeholders and leaders across Creative & Marketing, Sales, Insights, Product Marketing, Comms, Global Brand Experience, and Legal.

• Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures

• Monitor the competitive space, industry news and trends to understand marketplace opportunities 

Knowledge, Skills & Abilities:

• A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations

• Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment

• Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building

• Exceptional analytical and problem-solving skills

• Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills

• Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense

• Excellent organization skills, acute attention to detail, ability to handle multiple tasks in a fast-paced and time sensitive environment